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Champagne : a distinguished wine? ; the creation of champagne's brand image

Desbois-Thibault, Claire - In: European business and brand building : [the papers of …, (pp. 99-112). 2012

Persistent link: https://www.econbiz.de/10009520659

It goes with the territory : communal leverage as a marketing resource

Spielmann, Nathalie; Williams, Christopher - In: Journal of business research : JBR 69 (2016) 12, pp. 5636-5643

Persistent link: https://www.econbiz.de/10011597425

Strategies and interpreting models of a reformed DOC : the Prosecco case study

Rossetto, Luca; Boatto, Vasco; Barisan, Luigino - In: Enometrica : review of the Vineyard Data Quantification … 4 (2011) 1, pp. 57-77

Persistent link: https://www.econbiz.de/10009684374

Effects of geographical university names on users' perceptions

Peluso, Alessandro M.; Guido, Gianluigi - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 344-357

Persistent link: https://www.econbiz.de/10009428106

Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type

Allman, Helena F.; Fenik, Anton P.; Hewett, Kelly; … - In: Journal of international marketing 24 (2016) 2, pp. 40-61

Persistent link: https://www.econbiz.de/10011500436

Brand positioning based on brand image-country image fit

Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538

Persistent link: https://www.econbiz.de/10012038426

The bidirectional relationship between country image and product evaluation : the mediating role of brand image and the moderating role of consumer nationality

Escandon-Barbosa, Diana; Rialp Criado, Josep - In: Journal of international consumer marketing 31 (2019) 1, pp. 2-21

Persistent link: https://www.econbiz.de/10012200686

Brand name and customers' intention

Harwani, Yuli; Budi Suharjo; Nurmalina, Rita; … - In: European research studies 21 (2018) 3, pp. 299-315

Persistent link: https://www.econbiz.de/10012220307

Brand image and customers' willingness to pay a price premium for female's stitched clothing

Munir, Saad; Humayon, Asad Afzal; Ahmed, Munir; Haider, … - In: Pakistan journal of commerce and social sciences 11 (2017) 3, pp. 1027-1049

The aim of the present study is to better understand customer’s willingness to pay a price premium in the market for female’s stitched clothing and what sort of brand images can be used by a brand in order to achieve price premium. This study is based on quantitative survey of brand images...

Persistent link: https://www.econbiz.de/10011930771

Role of attitudes in Brazil's country brand image

Giraldi, Janaina de Moura Engracia; Maheshwari, Vishwas; … - In: International journal of business and globalisation : IJBG 21 (2018) 3, pp. 297-307

Persistent link: https://www.econbiz.de/10011967094

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