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An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun; Cho, Chang-Hoan - In: International journal of advertising : the review of … 38 (2019) 1, pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.; Yeung, Man - In: Journal of advertising research 58 (2018) 4, pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
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Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
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Digital mobile advertising : a pitching research letter
Maseeh, Haroon Iqbal - In: Journal of accounting & management information systems … 18 (2019) 4, pp. 640-646
Persistent link: https://www.econbiz.de/10012139272
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Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude
Panggati, Ignatius Enda; Sasmoko; Simatupang, Boto; Sri … - In: Cogent business & management 10 (2023) 2, pp. 1-16
The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and...
Persistent link: https://www.econbiz.de/10014504754
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Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse; Maree, Tania - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
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How the digital video recorder (DVR) changes traditional television advertising
Wilbur, Kenneth C. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 143-149
Persistent link: https://www.econbiz.de/10003708192
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Two sides of the digital advertising coin: putting hypernudging into perspective
Morozovaite, Viktorija - In: Market and competition law review 5 (2021) 2, pp. 105-145
Persistent link: https://www.econbiz.de/10013163578
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Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari; Arnita, Devi; Azzahra, Dwine Fatimah - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
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Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do; Campos, Roberta Dias; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420