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The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra; Wu, Juanjuan - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
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Consumer brand curation on social shopping sites
Weeks, Jessica Babin; Smith, Keith Marion; Hulland, John - In: Journal of business research : JBR 133 (2021), pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
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Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
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The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Hewage, Ganga S. Urumutta; Klucarova, Sona; Boman, Laura - In: Journal of global fashion marketing : JGfM 12 (2021) 4, pp. 343-358
Persistent link: https://www.econbiz.de/10012627133
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Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad; Ozuem, Wilson - In: The journal of brand management : an international journal 28 (2021) 5, pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
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Antecedents of purchase intention : a study on fashion brands
Aiswarya, G.; Krishnan, Jayasree - In: International journal of applied management science : IJAMS 14 (2022) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10013252832
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How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura; Clark, Lillian; Redolfi, Carolina - In: Integrated Business Models in the Digital Age : …, (pp. 275-314). 2022
Persistent link: https://www.econbiz.de/10013282635
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Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi; Eid, Dana; Safi, Farah; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
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Eco fashion brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?
Ryding, Daniella; Caratù, Myriam; Vignali, Gianpaolo - In: International journal of business and globalisation : IJBG 30 (2022) 2, pp. 131-154
Persistent link: https://www.econbiz.de/10013193944
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Slow fashion branding : understanding what consumers value most
Jung, Sojin; Jin, Byoungho - In: The journal of brand management : an international journal 29 (2022) 2, pp. 141-149
Persistent link: https://www.econbiz.de/10013170538