Narrow search
Showing 1 - 10 of 59
Cover Image
Improving th effect of guarantees : the role of a retailer's reputation
Roggeveen, Anne L.; Goodstein, Ronald Charles; Grewal, Dhruv - In: Journal of retailing 90 (2014) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10010359954
Cover Image
Retail atmospherics and in-store nonverbal cues : an introduction
Grewal, Dhruv; Roggeveen, Anne L.; Puccinelli, Nancy M.; … - In: Psychology & marketing 31 (2014) 7, pp. 469-471
Persistent link: https://www.econbiz.de/10010382592
Cover Image
Does the presence of a mannequin head change shopping behavior?
Lindström, Annika; Berg, Hanna; Nordfält, Jens; … - In: Journal of business research : JBR 69 (2016) 2, pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
Cover Image
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Cover Image
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Cover Image
The contingent effects of semantic price cues
Grewal, Dhruv; Roggeveen, Anne L.; Lindsey-Mullikin, Joan - In: Journal of retailing 90 (2014) 2, pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
Cover Image
Insights from in-store marketing experiments
Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014
Persistent link: https://www.econbiz.de/10010424895
Cover Image
The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113
Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: MSI reports : working paper series (2004) 3, pp. 27-47
Persistent link: https://www.econbiz.de/10002566800
Cover Image
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Handbook of research on customer engagement, (pp. 126-163). 2019
Persistent link: https://www.econbiz.de/10013163365
Cover Image
Strategizing retailing in the new technology era
Grewal, Dhruv; Gauri, Dinesh Kumar; Roggeveen, Anne L.; … - In: Journal of retailing 97 (2021) 1, pp. 6-12
Persistent link: https://www.econbiz.de/10012514562