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~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
94
Konsumentenverhalten
93
Retail trade
58
Relationship marketing
33
Beziehungsmarketing
32
USA
23
United States
23
Marketing
22
Preismanagement
18
Pricing strategy
18
Ladengestaltung
16
Store design
16
Dienstleistungsqualität
15
Internet marketing
15
Online-Marketing
15
Service quality
15
Customer satisfaction
14
Kundenzufriedenheit
14
Marketingmanagement
14
Marketing management
13
Social Web
12
Social web
12
Perception
11
Wahrnehmung
11
Einzelhandelspreis
10
Retail price
10
Advertising
9
Experiment
9
Online retailing
9
Online-Handel
9
Retailing
9
Theorie
9
Theory
9
Price
8
Werbung
8
Advertising effects
7
Artificial intelligence
7
Cognition
7
Kognition
7
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Undetermined
33
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1
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Article
52
Book / Working Paper
7
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Article in journal
51
Aufsatz in Zeitschrift
51
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
4
Sammelwerk
4
Lehrbuch
3
Textbook
3
Case study
2
Fallstudie
2
Aufsatzsammlung
1
Glossar enthalten
1
Glossary included
1
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English
59
Author
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Grewal, Dhruv
48
Roggeveen, Anne L.
21
Nordfält, Jens
12
Levy, Michael
10
Ahlbom, Carl-Philip
6
Noble, Stephanie M.
6
Beitelspacher, Lauren Skinner
5
Biswas, Dipayan
5
Gauri, Dinesh Kumar
3
Guha, Abhijit
3
Krishnan, Ram
3
Motyka, Scott
3
Puccinelli, Nancy M.
3
Schweiger, Elisa B.
3
Arnold, Todd J.
2
Lindsey-Mullikin, Joan
2
Mende, Martin
2
Munger, Jeanne
2
Rapp, Adam
2
Runyan, Rodney C.
2
Sethuraman, Raj
2
Sharma, Arun
2
Szocs, Courtney
2
Weitz, Barton A.
2
Ailawadi, Kusum L.
1
Arroyo, Christian Camilo
1
Baker, Julie
1
Baker, Thomas L.
1
Banerjee, Somak
1
Benoit, Sabine
1
Berg, Hanna
1
Biswas, Abhijit
1
Compeau, Larry D.
1
Dutta, Sujay
1
Eisend, Martin
1
Estelami, Hooman
1
Goodstein, Ronald Charles
1
Gázquez-Abad, Juan Carlos
1
Haenlein, Michael
1
Hawkins, Gary
1
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Institution
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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Journal of retailing
21
Journal of the Academy of Marketing Science
5
Journal of business research : JBR
4
Journal of marketing research
4
Journal of marketing education : JME
3
Psychology & marketing
3
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Retailing in the 21st century : current and future trends
2
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
MSI reports : working paper series
1
Review of marketing research
1
Springer proceedings in business and economics
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ECONIS (ZBW)
59
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1
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59
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date (oldest first)
1
Improving th effect of guarantees : the role of a retailer's reputation
Roggeveen, Anne L.
;
Goodstein, Ronald Charles
;
Grewal, Dhruv
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10010359954
Saved in:
2
Retail atmospherics and in-store nonverbal cues : an introduction
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Puccinelli, Nancy M.
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 469-471
Persistent link: https://www.econbiz.de/10010382592
Saved in:
3
Does the presence of a mannequin head change shopping behavior?
Lindström, Annika
;
Berg, Hanna
;
Nordfält, Jens
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
Saved in:
4
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
5
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
6
The contingent effects of semantic price cues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Lindsey-Mullikin, Joan
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
Saved in:
7
Insights from in-store marketing experiments
Nordfält, Jens
;
Grewal, Dhruv
;
Roggeveen, Anne L.
; …
-
2014
Persistent link: https://www.econbiz.de/10010424895
Saved in:
8
The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113
Estelami, Hooman
;
Grewal, Dhruv
;
Roggeveen, Anne L.
- In:
MSI reports : working paper series
(
2004
)
3
,
pp. 27-47
Persistent link: https://www.econbiz.de/10002566800
Saved in:
9
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
10
Strategizing retailing in the new technology era
Grewal, Dhruv
;
Gauri, Dinesh Kumar
;
Roggeveen, Anne L.
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 6-12
Persistent link: https://www.econbiz.de/10012514562
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