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~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
83,947
Konsumentenverhalten
81,498
Messung
22,667
Measurement
22,453
Social Web
20,895
Social web
20,864
Theorie
15,600
Customer satisfaction
15,577
Theory
15,331
Kundenzufriedenheit
13,991
Online-Marketing
13,292
Internet marketing
13,176
Relationship marketing
12,956
Beziehungsmarketing
12,887
Brand management
8,805
Markenführung
8,760
Service quality
8,517
Dienstleistungsqualität
8,293
USA
7,664
Brand image
7,425
Markenimage
7,390
United States
7,339
Online-Handel
6,962
Online retailing
6,945
Deutschland
6,380
Electronic Commerce
6,193
Germany
5,912
E-commerce
5,903
Werbewirkung
4,822
Advertising effects
4,768
Brand
4,607
Markenartikel
4,597
Retail trade
4,515
Viral marketing
4,226
Virales Marketing
4,225
Advertising
4,140
Werbung
4,058
Experiment
4,033
Marketingmanagement
3,978
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Undetermined
2,062
Free
789
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Article
3,480
Book / Working Paper
1,064
Journal
17
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Article in journal
3,236
Aufsatz in Zeitschrift
3,236
Aufsatz im Buch
231
Book section
231
Graue Literatur
214
Non-commercial literature
214
Hochschulschrift
142
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138
Arbeitspapier
133
Thesis
101
Collection of articles of several authors
52
Sammelwerk
52
Conference paper
51
Konferenzbeitrag
51
Aufsatzsammlung
36
Bibliografie enthalten
23
Bibliography included
23
Case study
19
Fallstudie
19
Konferenzschrift
15
Collection of articles written by one author
12
Sammlung
12
Dissertation u.a. Prüfungsschriften
9
Conference proceedings
8
Statistik
8
Market information
7
Marktinformation
7
Statistics
6
Amtsdruckschrift
4
Government document
4
Accompanied by computer file
3
Elektronischer Datenträger als Beilage
3
Handbook
3
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3
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3
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3
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3
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1
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1
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1
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English
4,284
German
250
Undetermined
6
Italian
5
Polish
4
French
3
Norwegian
3
Swedish
3
Danish
2
Spanish
2
Czech
1
Dutch
1
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1
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Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
25
Pantano, Eleonora
24
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Swoboda, Bernhard
19
Gil Saura, Irene
18
Zielke, Stephan
18
Das, Gopal
17
Gijsbrechts, Els
16
Roggeveen, Anne L.
14
Khare, Arpita
13
Steinmann, Sascha
13
Teller, Christoph
13
Brengman, Malaika
12
Dennis, Charles
12
Rajagopal
12
Sands, Sean
12
Ailawadi, Kusum L.
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Willems, Kim
11
Bang, Nguyen
10
Chintagunta, Pradeep K.
10
Geyskens, Inge
10
Rudolph, Thomas
10
Wagner, Gerhard
10
Calvo-Porral, Cristina
9
Chebat, Jean-Charles
9
Dekimpe, Marnik G.
9
Gielens, Katrijn
9
Loureiro, Sandra Maria Correia
9
Noble, Stephanie M.
9
Rabinovich, Elliot
9
Stobart, Jon
9
Toporowski, Waldemar
9
Verhoef, Peter C.
9
Breugelmans, Els
8
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Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
A. C. Nielsen Company <Schaumburg, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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Published in...
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Journal of retailing and consumer services
501
Journal of retailing
149
Journal of business research : JBR
125
International journal of retail & distribution management
123
The international review of retail, distribution and consumer research
117
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
42
Psychology & marketing
35
European journal of operational research : EJOR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
European journal of marketing : EJM
28
Marketing intelligence & planning
26
Journal of the Academy of Marketing Science
25
The journal of services marketing
24
International journal of consumer studies
22
SpringerLink / Bücher
22
Journal of marketing
21
International journal of Indian culture and business management
20
International journal of production economics
20
European retail research
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
Cogent business & management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
International journal of production research
15
Journal of fashion marketing and management
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Technological forecasting & social change : an international journal
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Omega : the international journal of management science
14
The service industries journal
14
History of retailing and consumption
13
The journal of product & brand management
13
Information systems research : ISR
12
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Source
All
ECONIS (ZBW)
4,520
USB Cologne (EcoSocSci)
26
EconStor
7
RePEc
4
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
2
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
3
How to measure post-purchase customer experience in online retailing? : a scale development study
Kumar, Amresh
;
Anjaly, Bhawna
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1277-1297
Persistent link: https://www.econbiz.de/10011815717
Saved in:
4
Role of social media in retail network operations and marketing to enhance customer satisfaction
Ramanathan, Usha
;
Subramanian, Nachiappan
;
Parrott, Guy
- In:
International journal of operations & production …
37
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011625245
Saved in:
5
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
6
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
7
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
8
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas
;
Pillai, Prashant S.
;
Qadir, Abdul
; …
- In:
International journal of e-business research : an …
9
(
2013
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
Saved in:
9
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
10
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
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