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~subject:"Emotion"
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Missing the mark : advertising...
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Emotion
Online-Marketing
13,142
Internet marketing
13,026
Werbewirkung
7,991
Advertising effects
7,765
Konsumentenverhalten
6,976
Consumer behaviour
6,970
Social Web
5,949
Social web
5,942
Werbung
4,343
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4,301
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2,467
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2,465
Electronic Commerce
2,131
Online-Handel
2,046
Online retailing
2,043
E-commerce
1,991
Viral marketing
1,857
Virales Marketing
1,855
Markenimage
1,714
Beziehungsmarketing
1,706
Relationship marketing
1,702
Brand image
1,696
Marketingmanagement
1,517
Marketing management
1,501
Internet
1,307
USA
993
United States
987
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904
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896
Marketing
873
Social media
873
Brand
866
Germany
860
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social media
842
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776
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769
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719
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Septianto, Felix
17
Gierl, Heribert
8
Phau, Ian
7
Wen, Taylor Jing
7
Morris, Jon D.
6
Pelsmacker, Patrick de
6
Geuens, Maggie
5
Sar, Sela
5
Wu, Linwan
5
Yoon, Hye Jin
5
Bandyopadhyay, Argho
4
Dewitte, Siegfried
4
Gröppel-Klein, Andrea
4
Kemp, Elyria
4
Marchegiani, Christopher
4
Mattila, Anna S.
4
Nallaperuma, Kaushalya
4
Poels, Karolien
4
Aaker, Jennifer
3
Bae, Mikyeung
3
Bui, M̃y
3
Chiew, Tung Moi
3
Das, Gopal
3
Dodoo, Naa Amponsah
3
Drolet, Aimee
3
Faseur, Tine
3
Huhmann, Bruce A.
3
Janssens, Wim
3
Kareklas, Ioannis
3
Kidwell, Blair
3
Li, Shanshi
3
Lwin, Michael
3
Morton, Cynthia R.
3
Pedersen, Paul M.
3
Reid, Leonard N.
3
Richard, Marie-Odile
3
Straker, Karla
3
Wagner, Udo
3
Wrigley, Cara
3
Akram, Umair
2
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1
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Journal of business research : JBR
37
Journal of advertising research
20
Journal of retailing and consumer services
20
Journal of marketing communications
19
International journal of advertising : the review of marketing communications
16
Psychology & marketing
13
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
10
International journal of hospitality management
9
Journal of promotion management : JPM
9
Marketing : ZFP ; journal of research and management
8
The journal of product & brand management
8
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing
6
European journal of marketing : EJM
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Journal of travel and tourism marketing
6
Tourism management : research, policies, practice
6
Cogent business & management
5
International journal of contemporary hospitality management
5
Journal of current issues and research in advertising
5
Journal of hospitality marketing & management
5
Journal of nonprofit & public sector marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International review on public and non-profit marketing
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing research
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
606
Showing
1
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10
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606
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1
Emotionen online messen
Egner, Steffen
;
Agüeras-Netz, Joachim
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
1
,
pp. 22-27
Persistent link: https://www.econbiz.de/10003644532
Saved in:
2
Cognitive and emotional processes in individuals and commercial web sites
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of business and psychology
24
(
2009
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10003848108
Saved in:
3
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
Saved in:
4
Emotion-induced engagement in Internet video advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
Saved in:
5
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye
;
Yoon, Yoo-shik
;
Park, No-hyeun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
Saved in:
6
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
7
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
8
Eine experimentelle Studie zur Wirkung von Videos im E-Mail-Marketing auf ausgewählte Konstrukte des Konsumentenverhaltens
Hampel, Stefan
;
Hammon, Larissa
;
Hippner, Hajo
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009727079
Saved in:
9
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
Saved in:
10
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
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