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Regulatory fit effects of gender and marketing message content

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The persuasiveness of guilt appeals over time : pathways to delayed compliance

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Regulatory fit effects of gender and marketing message content

McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of Business Research 66 (2013) 11, pp. 2245-2251

males. Results also show that emotions mediate regulatory fit effects on intentions. Further, chronic regulatory focus … mediates these effects on emotions. Results inform implications for theory as well as for practitioners who design health …

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Is there a place for sympathy in negotiation? : finding strength in weakness

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Take the right turn : the role of social signals and action-reaction sequences in enacting turning points in negotiations

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Thanks for nothing : expressing gratitude invites exploitation by competitors

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Ups and downs : emotional dynamics in negotiations and their effects on (in)equity

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Unlocking integrative potential : expressed emotional ambivalence and negotiation outcomes

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Good grief! : anxiety sours the economic benefits of first offers

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