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When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
DelVecchio, Devon; Heath, Timothy B.; Chauvin, Max - In: The journal of product & brand management 26 (2017) 7, pp. 750-758
Persistent link: https://www.econbiz.de/10011808420
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The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci; Soysal, Ayşe Nur; Ki̇tapci, Olgun - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
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The impact of promotions on consumer choices and preferences in out-of-stock situations
Diels, Jana Luisa; Wiebach, Nicole; Hildebrandt, Lutz - In: Journal of retailing and consumer services 20 (2013) 6, pp. 587-598
Persistent link: https://www.econbiz.de/10010128296
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Promotional games increase consumer conversion rates and spending
Hock, Stefan J.; Bagchi, Rajesh; Anderson, Thomas M. - In: Journal of consumer research : JCR ; an … 47 (2020) 1, pp. 79-99
Persistent link: https://www.econbiz.de/10012234352
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Incorporating a "better" behavioral bias for both consumers and firms in rebate programs
Chung, Kevin - In: Management science : journal of the Institute for … 66 (2020) 4, pp. 1627-1646
Persistent link: https://www.econbiz.de/10012268439
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Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory
Han, Wenjia; Bai, Billy; Raab, Carola; Shum, Cass; … - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10014513657
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PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce
Spreer, Philipp - 2024
Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.
Persistent link: https://www.econbiz.de/10015051037
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Sticky rebates : rollback rebates induce non-rational loyalty in consumers ; experimental evidence
Morell, Alexander; Glöckner, Andreas; Towfigh, Emanuel V. - 2009
option (e.g., market entrant). In a real trading problem, participants repeatedly buy tokens and can enter a target rebate … scheme. Buying in a rebate scheme considerably reduces the likelihood that they switch to a higher-payoff outside option … stickiness effect increases with the increasing number of previous buying in the rebate scheme, but not with the size of the …
Persistent link: https://www.econbiz.de/10003862444
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Sticky rebates : loyalty rebates impede rational switching of consumers
Morell, Alexander; Glöckner, Andreas; Towfigh, Emanuel V. - In: Journal of competition law & economics 11 (2015) 2, pp. 431-461
Persistent link: https://www.econbiz.de/10011334495
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Is there an exclusionary effect of retroactive price reduction schemes?
Bruttel, Lisa Verena - 2013
Persistent link: https://www.econbiz.de/10010201707