Morell, Alexander; Glöckner, Andreas; Towfigh, Emanuel V. - 2009
option (e.g., market entrant). In a real trading problem, participants repeatedly buy tokens and can enter a target rebate … scheme. Buying in a rebate scheme considerably reduces the likelihood that they switch to a higher-payoff outside option … stickiness effect increases with the increasing number of previous buying in the rebate scheme, but not with the size of the …