Similar Search Results

Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand

H. R., Ganesha - 2020

experiment by introducing a reputed Global apparel brand abreast an existing Indian store apparel brand/private label to … of this experimentation into suggestions to enable brick-and-mortar retailers to design appropriate brand mix strategies …

Persistent link: https://www.econbiz.de/10012836359

Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment

Mejia, Jorge; Gopa, Anandasivam; Trusov, Michael - In: Information systems research : ISR 31 (2020) 4, pp. 1087-1106

Persistent link: https://www.econbiz.de/10012493759

Branding : perceptual effects on consumer evaluations

Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260

Persistent link: https://www.econbiz.de/10009570847

The interplay of products from the same product line : the role of brand reputation

Palmeira, Mauricio - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1626-1647

Persistent link: https://www.econbiz.de/10010429775

Private-label branding and willingness to pay : evidence from an auction experiment

Kandapa Thanasuta; Yingyot Chiaravutthi - In: The international review of retail, distribution and … 28 (2018) 3, pp. 320-338

Persistent link: https://www.econbiz.de/10011885430

Antecedents of private-label brand purchase intention : an experimental analysis

İpek, İlayda; Yılmaz, Çengiz - In: Journal of international consumer marketing 34 (2022) 4, pp. 435-449

Persistent link: https://www.econbiz.de/10013361582

The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research

Büyükdağ, Naci; Soysal, Ayşe Nur; Ki̇tapci, Olgun - In: Journal of retailing and consumer services 55 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012269008

Supply chain product innovation and marketing strategies under different fairness concerns

Xu, Hao; Chen, Liuxin; Ma, Lijun - In: Transportation research : an international journal 187 (2024), pp. 1-24

Persistent link: https://www.econbiz.de/10015078882

Willingness-to-pay experimental model for Stackelberg dual channel pricing decision

Lin, Shi-Woei; Januardi, Januardi - In: International journal of retail and distribution management 51 (2023) 1, pp. 103-123

Persistent link: https://www.econbiz.de/10013552686

Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity

Hsiao, Wei-Hung; Lin, Yu-Hsiu; Wu, Ing-Long - In: Journal of organizational computing and electronic commerce 32 (2022) 1, pp. 45-68

Persistent link: https://www.econbiz.de/10013282416

1
2
3
4
5
6
7
8
9
10
Next
Last