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Measuring cross cultural acceptance of an innovation : the case of low-alcohol wine
Hauteville, François d' - In: New developments and approaches in consumer behavior …, (pp. 289-305). 1998
Persistent link: https://www.econbiz.de/10001299787
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Marketing-Facts
2002 - (Red.-Schluss Dezember 2001)
Persistent link: https://www.econbiz.de/10001663578
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Die MTV-Mindset-Studien : Jugendmarketing mit Subkulturen und Lebensstilen
Hamm, Ingo - 2003
Persistent link: https://www.econbiz.de/10001763411
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Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia (ed.); Griese, Kai-Michael (contributor) - 2000
Persistent link: https://www.econbiz.de/10001494514
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Jugendliche als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea - 1999
Persistent link: https://www.econbiz.de/10001381954
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Youngster Marketing : Jugendliche als Zielgruppe für die Wirtschaft und werbliche Ansprachestrategien
Mehnert, Grit - 2007
Persistent link: https://www.econbiz.de/10003403780
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A cross-cultural comparison of wine consumption and purchasing behaviour in Germany and Hungary
Szolnoki, Gergely; Totth, Gedeon - In: Wine Economics and Policy 9 (2020) 1, pp. 19-29
Both the German and the Hungarian wine markets belong to the "old world" European winemaking heritage and each have … economic circumstances greatly influenced the development of these wine markets. This paper, based on a representative survey … differences between German and Hungarian wine consumers in not only wine preferences but also in the use of sales channels. The …
Persistent link: https://www.econbiz.de/10012291616
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Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke; Gierl, Heribert - In: Journal of retailing and consumer services 16 (2009) 3, pp. 190-196
Persistent link: https://www.econbiz.de/10003852519
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Does the hierarchical position of the buyer make a difference? : the influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context
Román, Sergio; Martín, Pedro Juan - In: The journal of business & industrial marketing 29 (2014) 5, pp. 364-373
Persistent link: https://www.econbiz.de/10010393925