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Chandani, Arti; Divekar, Rajiv; Kaushik, Shilpi; Mehta, Mita - In: International journal of public sector performance … 8 (2021) 1/2, pp. 205-218

Persistent link: https://www.econbiz.de/10012696765

Impact of social media on corporate reputation of banks in India : a customers' perspective

Mehta, Reena; Gupta-Bhattacharya, Nupur; Talwar, Shalini - In: Bank parikrama : a journal of banking & finance : … 43 (2018) 1/4, pp. 16-40

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Users' engagement in banking activities on social media : a study with reference to facebook

Mani, R.; Thiyagarajan, S.; Azhaguraja, N.; Janakiraman, S. - In: Copernican Journal of Finance & Accounting : CJF&A 11 (2022) 3, pp. 27-48

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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter

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Examining beliefs, values and attitudes towards social media advertisements : results from India

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Consumers' response towards marketing through social networking sites in India

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Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--