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Contemporary Trends in Marketing : Problems, Processes and Prospects
Saini, Aarti (ed.); Paul, Justin (ed.);  … - 2023
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...
Persistent link: https://www.econbiz.de/10014333805
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New product development in emerging markets
Grigoriou, Nicholas - In: Handbook of business practices and growth in emerging …, (pp. 15-44). 2010
Persistent link: https://www.econbiz.de/10003946242
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The mediating role of innovation in strategic international marketing
Wong, Ho Yin - In: Handbook of research on effective marketing in …, (pp. 27-46). 2014
Persistent link: https://www.econbiz.de/10010403589
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New product adoption and sales performance from the importer perspective
Li, Ci-Rong; Lin, Chen-Ju - In: Industrial marketing management : the international … 44 (2015), pp. 98-106
Persistent link: https://www.econbiz.de/10010481959
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Marketing innovation autonomy for subsidiaries in new products development : a case study in fixed telecom
Yamasaki, V. E. I.; MacLennan, M. L. F.; Almeida, L. M. - In: International journal of logistics systems and management 17 (2014) 3, pp. 275-288
Persistent link: https://www.econbiz.de/10010389399
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Global marketing of new products
Gatignon, Hubert; Bulte, Christophe Van den - In: The INSEAD-Wharton alliance on globalizing : strategies …, (pp. 207-228). 2004
Persistent link: https://www.econbiz.de/10002238646
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The moderating role of innovation intensity between international marketing strategy and international marketing performance : branding and commitment in international marketing
Mansour, Majeed Mustafa Othman - In: International journal of business innovation and … 25 (2021) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10012612780
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Customer-based execution strategy in a global digital economy
Petersen, J. Andrew; Paulich, Brianna JeeWon; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
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Entrepreneurial orientation and market orientation as drivers of product innovation success : a study of exporters from a developing economy
Boso, Nathaniel; Cadogan, John W.; Story, Vicky M. - In: International small business journal : researching … 31 (2013) 1, pp. 57-81
Persistent link: https://www.econbiz.de/10009740352
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Key drivers of innovation capability in hotels : implications on performance
Pascual-Fernández, Primitiva; Santos Vijande, María … - In: International journal of hospitality management 94 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495000