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Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies
Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127
The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …
Persistent link: https://www.econbiz.de/10011523605
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The roles of product innovation capability in marketing performance
Khasanah, Imroatul; Sukresna, I. Made - In: Journal of developmental entrepreneurship : JDE 28 (2023) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10014435392
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Market orientation and marketing innovation activities in the Czech manufacturing sector
Vokoun, Marek; Píchová, Romana - In: International Journal of Financial Studies : open … 8 (2020) 1/10, pp. 1-9
prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … promotion methods) at the enterprise level as a factor of marketing capability. The analyzed sample consists of observations …
Persistent link: https://www.econbiz.de/10012168964
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Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
Ching Seng Yap; Boon Liat Cheng; Hussain, Nurhuzira Mohamad - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 2, pp. 143-151
Persistent link: https://www.econbiz.de/10011846798
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Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng; Xie, En; Liu, Hong; Sun, Wei - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
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Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra; O'Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
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Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.; Polat, Volkan - In: The journal of business & industrial marketing 37 (2022) 4, pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
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The role of innovation capability in the relationship between marketing capability and new product development : evidence from the telecommunication sector
Aljanabi, Abdulqadir Rahomee Ahmed - In: European journal of innovation management 25 (2022) 1, pp. 73-94
Persistent link: https://www.econbiz.de/10012797877
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Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun; Noermijati, Noermijati; Hadiwidjojo, … - 2022
Persistent link: https://www.econbiz.de/10013197628
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The relations between innovativeness, market orientation and success among industrial firms in Poland
Łobos, Krzysztof; Szewczyk, Mirosława - In: Argumenta oeconomica 40 (2018) 1, pp. 275-298
Persistent link: https://www.econbiz.de/10012284744