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Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani; Deb, Madhurima - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 162-183
Persistent link: https://www.econbiz.de/10012131734
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard (ed.) - 1993 - 2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
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Erfolgsfaktor Service : strategisches Servicemanagement im nationalen und internationalen Marketing
Mann, Andreas - 1998
Persistent link: https://www.econbiz.de/10000993305
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Erfolgreiches Export-Marketing von Investitionsgütern
Reizner, Hans - 1989
Persistent link: https://www.econbiz.de/10000791183
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Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred; Ahsen, Anette von; Schwarting, Ulf - 1999 - 2., erg. Aufl.
Persistent link: https://www.econbiz.de/10001364340
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Marketingstrategien für deutsche Investitionsgüter in den Schwellenländern Ost- und Südostasiens
Jaßmeier, Achim - 1999
Persistent link: https://www.econbiz.de/10001369297
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Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng; Fang, Shyh-Rong - In: Journal of business-to-business marketing 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
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Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia; Mariadoss, Babu John; Chennamaneni, … - In: Industrial marketing management : the international … 55 (2016), pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
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The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
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Deep knowledge of B2B relationships within and across borders
Woodside, Arch G. (ed.); Baxter, Roger (ed.) - 2014
Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management...
Persistent link: https://www.econbiz.de/10012050451