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Values and adoption of innovations: a cross‐cultural study

Daghfous, Naoufel; Petrof, John V.; Pons, Frank - In: Journal of Consumer Marketing 16 (1999) 4, pp. 314-331

The adoption process for new products varies from one individual to another according to socio‐economic and demographic characteristics. This article focuses on cultural values because an individual’s inclination to adopt a new product is also influenced by his system of values. The...

Persistent link: https://www.econbiz.de/10014849245

New developments in global consumer behavior and marketing strategy : introduction to the special issue

Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227

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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures

Teng, Lefa; Laroche, Michel - 2009

Persistent link: https://www.econbiz.de/10003785576

Special issue: Impact of culture on marketing strategy

Laroche, Michel (contributor) - 2009

Persistent link: https://www.econbiz.de/10003887508

Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall

Mikhailitchenko, Andrey; Javalgi, Rajshekhar G.; … - In: Journal of business research : JBR 62 (2009) 10, pp. 931-938

Persistent link: https://www.econbiz.de/10003887557

Online consumer behavior : comparing Canadian and Chinese website visitors

Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 958-965

Persistent link: https://www.econbiz.de/10009241417

Recent advances in globalization, culture and marketing strategy : introduction to the special issue

Laroche, Michel; Park, Seong-yeon - In: Journal of business research : JBR 66 (2013) 8, pp. 955-957

Persistent link: https://www.econbiz.de/10009755393

Special section: Recent advances in globalization, culture and marketing strategy

Laroche, Michel (contributor) - In: Journal of business research : JBR 66 (2013) 8, pp. 955-1059

Persistent link: https://www.econbiz.de/10009755398

Advancing knowledge of the global consumer culture : introduction to the special issue

Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073

Persistent link: https://www.econbiz.de/10011440189

Globalization and marketing strategies : introduction to the Shanghai special issue

Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590

Persistent link: https://www.econbiz.de/10010496171