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Internet marketing
Consumer behaviour
82,112
Konsumentenverhalten
79,631
Unternehmensethik
17,410
Business ethics
16,827
Theorie
13,642
Theory
13,424
Cognition
11,562
Kognition
11,505
Relationship marketing
9,141
Beziehungsmarketing
9,110
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8,863
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7,630
Markenführung
7,587
USA
7,184
Economic ethics
7,154
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7,027
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7,008
United States
6,815
Brand image
6,723
Markenimage
6,684
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5,968
Customer satisfaction
5,890
Lebensmittel
5,826
Food
5,817
Kundenzufriedenheit
5,726
Ethics
5,718
Ethik
5,644
Online-Handel
5,492
Germany
5,488
Online retailing
5,481
Service quality
4,820
Social Web
4,819
Social web
4,816
Dienstleistungsqualität
4,770
Experiment
4,749
Online-Marketing
4,484
Brand
4,312
Markenartikel
4,306
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4,243
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Dwivedi, Yogesh Kumar
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Law, Chun Hung Roberts
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Hollebeek, Linda D.
10
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Okumus, Fevzi
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
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7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Sahni, Navdeep S.
7
Schivinski, Bruno
7
Vashisht, Devika
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2
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RWTH Aachen
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
Universität Bremen
1
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Journal of business research : JBR
192
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
78
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of hospitality management
57
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
International journal of contemporary hospitality management
30
Journal of marketing
30
The journal of brand management : an international journal
30
Tourism management : research, policies, practice
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Young consumers : insight and ideas for responsible marketers
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
Asia Pacific journal of marketing and logistics
26
Marketing intelligence & planning
26
Journal of hospitality marketing & management
25
Psychology & marketing
25
Journal of marketing research : JMR
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of marketing management : MM
22
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ECONIS (ZBW)
4,459
Other ZBW resources
13
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1
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1
Who is an evangelist? :
food
tourists' positive and negative eWOM behavior
Kim, Jin-Young
;
Hwang, Johye
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013164477
Saved in:
2
Ethnic
food
tasting and gastronomy online reviews : incorporating enjoyment in the behavioral intention model
Baba, Sabreena Nawaz
;
Dada, Zubair Ahmad
;
Qureshi, Reyaz A.
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 743-762
Persistent link: https://www.econbiz.de/10014526799
Saved in:
3
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye
;
Yoon, Yoo-shik
;
Park, No-hyeun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
Saved in:
4
Social media marketing and
restaurant
purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
5
Do consumers care about CSR activities of their favorite
restaurant
brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
6
Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark
;
Beemer, Gary
;
Fernandez Gaviria, Paula
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
5
,
pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
Saved in:
7
Engaging
restaurant
customers on Facebook : the power of belongingness appeals on social media
Gruss, Richard
;
Kim, Eojina
;
Abrahams, Alan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 201-228
Persistent link: https://www.econbiz.de/10012201142
Saved in:
8
Restaurant
experiences triggering positive electronic word-of-mouth (eWOM) motivations
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008908379
Saved in:
9
Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente
;
Peiró-Signes, Angel
; …
- In:
International business and economics research journal
13
(
2014
)
7
,
pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
Saved in:
10
Enhancing consumer-brand relationships on
restaurant
Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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