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Who is an evangelist? : food tourists' positive and negative eWOM behavior
Kim, Jin-Young; Hwang, Johye - In: International journal of contemporary hospitality management 34 (2022) 2, pp. 555-577
Persistent link: https://www.econbiz.de/10013164477
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Ethnic food tasting and gastronomy online reviews : incorporating enjoyment in the behavioral intention model
Baba, Sabreena Nawaz; Dada, Zubair Ahmad; Qureshi, Reyaz A. - In: Journal of hospitality and tourism insights 7 (2024) 2, pp. 743-762
Persistent link: https://www.econbiz.de/10014526799
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Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye; Yoon, Yoo-shik; Park, No-hyeun - In: International journal of hospitality management 30 (2011) 4, pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
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Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 30 (2021) 3, pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
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Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
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Engaging restaurant customers on Facebook : the power of belongingness appeals on social media
Gruss, Richard; Kim, Eojina; Abrahams, Alan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 201-228
Persistent link: https://www.econbiz.de/10012201142
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Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations
Jeong, EunHa; Jang, Soocheong - In: International journal of hospitality management 30 (2011) 2, pp. 356-366
Persistent link: https://www.econbiz.de/10008908379
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Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente; Peiró-Signes, Angel; … - In: International business and economics research journal 13 (2014) 7, pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303