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Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros; Abreu, Fernando Antunes de - In: Journal of marketing communications 25 (2019) 8, pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Marketing technology for adoption by small business
Alford, Philip; Page, Stephen J. - In: The service industries journal 35 (2015) 11/12, pp. 655-669
Persistent link: https://www.econbiz.de/10011401721
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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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Digital marketing strategies in the Italian wine sector
Finotto, Vladi; Mauracher, Christine - In: International journal of globalisation and small … 11 (2020) 4, pp. 373-390
Persistent link: https://www.econbiz.de/10012510689
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Do-it-yourself marketing and digital marketing adoption : evidence from a developing country
Emini, Adelina; Merovci, Safet - In: Business systems research : a system view accross … 12 (2021) 2, pp. 1-16
products of (SMEs)small and medium enterprises. Despite the importance of digital marketing, SMEs in developing and post … marketing in SMEs. Conclusions: SMEs use DIY marketing and adopt digital marketing because this form of practicing marketing … facilitates the process of digital marketing adoption among SMEs. Finally, the study provides insights for managers and businesses …
Persistent link: https://www.econbiz.de/10013287979
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Digital marketing adoption framework for small businesses in Egypt : a grounded theory approach
Fareed, Ghadir; Tantawi, Passent - In: Eurasian Business and Economics Perspectives : …, (pp. 251-268). 2022
Persistent link: https://www.econbiz.de/10013174337
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Impact of digital marketing capabilities on market performance of small to medium enterprise agro-processors in Harare, Zimbabwe
Chinakidzwa, More; Phiri, Maxwell - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 746-757
The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of similar evidence exists in the digital marketing...
Persistent link: https://www.econbiz.de/10012502590
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Digitalization strategies for SMEs : a cost vs. skill approach for website development
Louw, Candice; Nieuwenhuizen, Cecile - In: African journal of science, technology, innovation and … 12 (2020) 2, pp. 195-202
Persistent link: https://www.econbiz.de/10012255775
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Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context
Bartoloni, Sara; Ancillai, Chiara; Pascucci, Federica; … - In: International journal of internet marketing and … 13 (2019) 4, pp. 302-320
Persistent link: https://www.econbiz.de/10012155301