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The psychology of advertising : [a simple exposition of the principles of psychology in their relation to successful advertising]
Scott, Walter Dill - 1978 - 5. ed.; [Nachdr. d. Ausg.] Boston 1913
Persistent link: https://www.econbiz.de/10002786612
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Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson - 1978
Persistent link: https://www.econbiz.de/10000558636
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Handbook of consumer motivations : the psychology of the world of objects
Dichter, Ernest - 1964
Persistent link: https://www.econbiz.de/10000608384
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Attitudes toward advertising. Existence and significance for ad readership and evaluation
Ottesen, Otto - 1981
Persistent link: https://www.econbiz.de/10000559488
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Advertising and consumer psychology
Percy, Larry (contributor); Woodside, Arch G. (contributor) - 1983
Persistent link: https://www.econbiz.de/10000330338
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Psychological processes and advertising effects : theory, research, and applications
Alwitt, Linda F. (ed.); Mitchell, Andrew A. (ed.) - 1985
Persistent link: https://www.econbiz.de/10000687884
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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000696835
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour
Persistent link: https://www.econbiz.de/10003457714
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Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy K.; Kim, Yeonshin - In: International journal of advertising : the review of … 38 (2019) 4, pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
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So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.; Schlosser, Ann E.; Poor, Morgan; Xu, Lidan - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 877-894
Persistent link: https://www.econbiz.de/10011780577