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Konsumentenverhalten
Wettbewerb
40,637
Competition
33,742
Theorie
10,956
Theory
10,682
Markenartikel
9,285
Brand
7,940
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5,272
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5,271
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5,204
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4,939
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3,555
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3,501
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3,429
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3,411
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3,341
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3,303
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3,255
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2,765
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2,562
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2,474
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2,162
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1,927
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1,828
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1,769
Game theory
1,728
Welt
1,721
World
1,677
Competition policy
1,657
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1,560
Deregulierung
1,498
Beziehungsmarketing
1,452
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1,450
Marktstruktur
1,412
Deregulation
1,394
Markteintritt
1,291
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1,274
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1,264
competition
1,219
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1,187
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2,315
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8
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Veloutsou, Cleopatra
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Huber, Frank
10
Khamitov, Mansur
10
Melewar, T. C.
10
Sharp, Byron
10
Thomson, Matthew
10
Bagozzi, Richard P.
9
Chintagunta, Pradeep K.
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
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National Bureau of Economic Research
8
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3
Springer Fachmedien Wiesbaden
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Edward Elgar Publishing
2
Europäische Kommission
2
INSEAD
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Allgemeiner Deutscher Automobil-Club
1
Athens Institute for Education and Research
1
Avenir Suisse
1
Boston College / Department of Economics
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Europa-Universität Viadrina Frankfurt (Oder)
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Association for the Study of Insurance Economics
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1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Nordic Council of Ministers
1
OECD
1
Peter Lang AG
1
Society for Consumer Psychology.
1
University of California at Berkeley
1
University of Warwick / Department of Economics
1
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Journal of business research : JBR
232
The journal of brand management : an international journal
188
The journal of product & brand management
170
Journal of retailing and consumer services
160
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing letters : a journal of research in marketing
37
Marketing intelligence & planning
35
The journal of consumer marketing
35
Journal of marketing communications
33
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
31
International journal of hospitality management
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of marketing
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
25
Journal of retailing
24
European journal of marketing
23
International journal of advertising : the review of marketing communications
23
International marketing review
23
Journal of promotion management : JPM
23
Cogent business & management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
The IUP journal of brand management : IJBRM
22
International journal of internet marketing and advertising : IJIMA
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of international marketing
20
Journal of marketing management : MM
20
SpringerLink / Bücher
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of market research
19
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ECONIS (ZBW)
4,939
EconStor
12
OLC EcoSci
1
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Saved in:
2
Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.
;
Johansson, Johny K.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
Saved in:
3
The moderating effect of brand commitment on the evaluation of competitive brands
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 21-35
Persistent link: https://www.econbiz.de/10003863790
Saved in:
4
An analysis of milk market in Italy, using scanner data : consumer behavior and industry-level brand competitiveness between major players
Castellari, Elena
- In:
Cambiamenti nel sistema alimentare : nuovi problemi, …
,
(pp. 285-294)
.
2010
Persistent link: https://www.econbiz.de/10009382167
Saved in:
5
Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G.
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 458-466
Persistent link: https://www.econbiz.de/10009554784
Saved in:
6
Consequences of competition between national brands and private labels : empirical results from different German outlet formats
Olbrich, Rainer
;
Grewe, Gundula
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 933-951
Persistent link: https://www.econbiz.de/10009521951
Saved in:
7
Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
Saved in:
8
Price competition and innovation in markets with brand loyalty
Schmidt, Robert C.
- In:
Journal of economics
109
(
2013
)
2
,
pp. 147-173
Persistent link: https://www.econbiz.de/10009749338
Saved in:
9
The prescribing physician’s influence on consumer choice between medically equivalent pharmaceuticals
Granlund, David
;
Rudholm, Niklas
- In:
Review of industrial organization : RIO
41
(
2012
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009688210
Saved in:
10
Price competition and store competition : store brands vs national brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
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