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When old is gold : the role of business longevity in risky situations

Desai, Preyas S.; Kalra, Ajay; Murthi, B. P. S. - In: Journal of marketing 72 (2008) 1, pp. 95-107

Persistent link: https://www.econbiz.de/10003643029

Consumer value-maximizing sweepstakes and contests

Kalra, Ajay; Shi, Mengze - In: Journal of marketing research : JMR 47 (2010) 2, pp. 287-300

Persistent link: https://www.econbiz.de/10003965472

Why do consumers buy extended service contracts?

Chen, Tao; Kalra, Ajay; Sun, Baohong - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 611-623

Persistent link: https://www.econbiz.de/10003919309

Understanding responses to contradictory information about products

Kalra, Ajay; Li, Shibo; Zhang, Wei - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1098-1114

Persistent link: https://www.econbiz.de/10009427794

When trade-offs matter : the effect of choice construal on context effects

Khan, Uzma; Zhu, Meng; Kalra, Ajay - In: Journal of marketing research : JMR 48 (2011) 1, pp. 62-71

Persistent link: https://www.econbiz.de/10008858644

Should consumers use the halo to form product evaluations?

Boatwright, Peter; Kalra, Ajay; Zhang, Wei - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 217-223

Persistent link: https://www.econbiz.de/10003709962

I really know you : how influencers can increase audience engagement by referencing their close social ties : editor's choice

Chung, Jaeyeon; Ding, Yu; Kalra, Ajay - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 683-703

Persistent link: https://www.econbiz.de/10014444182

Consumer Value-Maximizing Sweepstakes & Contests : A Theoretical and Experimental Investigation

Kalra, Ajay; Shi, Mengze - 2003

Sweepstakes and contests are an extremely common promotional strategy used by firms. The sweepstakes and contests often differ significantly in the design of reward structure. For example, in 1999, Godiva Chocolates conducted a sweepstakes where one box of chocolates contained a diamond...

Persistent link: https://www.econbiz.de/10014116861

The strategic role of exchange promotions

Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112

Persistent link: https://www.econbiz.de/10011437609

Allowing consumers to bundle themselves : the profitability of family plans

Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 953-969

Persistent link: https://www.econbiz.de/10011966233