Narrow search
Showing 1 - 10 of 7,150
Cover Image
Corporate branding, brand psychological ownership and brand citizenship behaviour : multilevel analysis and managerial implications
Chiang, Hsu-hsin; Chang, Aihwa; Han, Tzu-shian; … - In: Journal of general management 39 (2013) 1, pp. 55-80
Persistent link: https://www.econbiz.de/10010240216
Cover Image
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena; Renk, Uwe; Mishra, Anubha - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Cover Image
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Cover Image
The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella; Psimouli, Maria; Kapareliotis, Ilias - In: International journal of entrepreneurship and small … 41 (2020) 3, pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
Cover Image
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar; Kassim, Norizan M.; Hong, Heung-Ja - 2010
Persistent link: https://www.econbiz.de/10003922775
Cover Image
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009313767
Cover Image
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Cover Image
Cognitive and emotional processing of brand logo changes
Peterson, Mark; Al Shebil, Saleh; Bishop, Melissa - In: The journal of product & brand management 24 (2015) 7, pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Cover Image
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Cover Image
Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael; Montaner, Teresa; Pina, José M. - In: The journal of product & brand management 21 (2012) 4, pp. 232-245
Persistent link: https://www.econbiz.de/10009625139