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Consumer behaviour
83,815
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17,810
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93
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83
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80
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79
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77
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75
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73
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71
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69
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69
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68
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68
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68
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67
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67
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64
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63
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61
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58
Janssen, Maarten C. W.
56
Verhoef, Peter C.
56
Ko, Eunju
55
Laroche, Michel
55
Pelsmacker, Patrick de
54
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53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
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Rock, Bram de
51
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787
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Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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Journal of marketing communications
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Cogent business & management
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The international review of retail, distribution and consumer research
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Journal of fashion marketing and management
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Journal of marketing
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Marketing letters : a journal of research in marketing
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Journal of the Academy of Marketing Science
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
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SpringerLink / Bücher
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Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
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International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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EconStor
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
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BASE
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1
Art as a means to recreate
luxury
brands'
rarity
and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
2
The impact of brand penetration and awareness on
luxury
brand
desirability
: a cross country analysis of the relevance of the
rarity
principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
3
Beyond
rarity
: the paths of
luxury
desire : how
luxury
brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
4
Which consumers believe
luxury
must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
Saved in:
5
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
6
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
7
Managing heritage brands : a study of the sacralization of heritage stores in the
luxury
industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
8
The allure of brand heritage : the Chinese acquisition of an Italian
luxury
pen maker
Vecchi, Alessandra
- In:
Journal of international business and economics : JIBE
14
(
2014
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10010407329
Saved in:
9
Could there be a
luxury
brand originating from the Czech Republic? : the case of Czech watchmaker manufacture Prim 1949
Král, Petr
- In:
Central European business review : CEBR
2
(
2013
)
3
,
pp. 15-21
Persistent link: https://www.econbiz.de/10010344406
Saved in:
10
Is it love or just like? : Generation Z's brand relationship with
luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
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