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Konsumentenverhalten
Experiment
44,345
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13,676
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13,504
Cognition
11,795
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11,742
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11,518
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10,890
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8,045
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7,818
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6,608
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6,456
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5,253
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4,619
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4,607
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4,592
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4,042
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4,024
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3,844
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3,774
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3,581
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3,247
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3,234
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3,192
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3,191
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2,862
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2,842
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2,680
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2,573
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2,571
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2,571
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2,544
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2,544
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2,533
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2,451
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2,419
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2,414
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Sutter, Matthias
40
Septianto, Felix
39
Han, Heesup
32
Gierl, Heribert
31
Bagozzi, Richard P.
28
Mattila, Anna S.
28
Nayga, Rodolfo M.
27
Loureiro, Sandra Maria Correia
26
Lusk, Jayson L.
26
Pelsmacker, Patrick de
24
Huber, Frank
21
Jang, Soocheong
21
Dens, Nathalie
20
Kim, Jungkeun
19
Usman, Osly
19
Grewal, Dhruv
18
Kerschbamer, Rudolf
18
Phau, Ian
18
Wansink, Brian
18
Bauer, Hans H.
17
Diehl, Sandra
17
Esch, Franz-Rudolf
16
Herrmann, Andreas
15
Rajagopal
15
Sarkar, Abhigyan
15
Dewitte, Siegfried
14
Eisend, Martin
14
Krishna, Aradhna
14
Liu, Qing
14
Murray, Kyle B.
14
Pauwels, Koen
14
Prashar, Sanjeev
14
Warlop, Luk
14
Wyer, Robert S.
14
Yoon, Sukki
14
Kemp, Elyria
13
Messer, Kent D.
13
Müller, Holger
13
Prayag, Girish
13
Reijmersdal, Eva A. van
13
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National Bureau of Economic Research
42
Springer Fachmedien Wiesbaden
10
Books on Demand GmbH <Norderstedt>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Helmut-Schmidt-Universität
2
OECD
2
Universität Mannheim
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
1
Edward Elgar Publishing
1
European Advertising Academy
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1
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1
Federal Reserve Bank of Chicago / Research Dept
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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1
London Economics Ltd
1
Macquarie University / Department of Business
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
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Journal of business research : JBR
406
Journal of retailing and consumer services
297
Psychology & marketing
177
Journal of marketing communications
153
International journal of advertising : the review of marketing communications
152
International journal of hospitality management
151
Journal of consumer research : JCR ; an interdisciplinary bimonthly
136
Journal of marketing research : JMR
117
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
111
Journal of travel and tourism marketing
108
Tourism management : research, policies, practice
108
International journal of advertising : the quarterly review of marketing communications
95
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
93
Journal of promotion management : innovations in planning and applied research
91
Marketing letters : a journal of research in marketing
90
European journal of marketing : EJM
86
The journal of product & brand management
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of promotion management : JPM
82
The journal of brand management : an international journal
75
Journal of economic behavior & organization : JEBO
74
International journal of consumer studies
71
International journal of internet marketing and advertising : IJIMA
69
Journal of retailing
69
Journal of advertising research
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of hospitality marketing & management
60
Management science : journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Marketing intelligence & planning
57
Journal of behavioral and experimental economics
56
The journal of consumer marketing
55
Journal of economic psychology : research in economic psychology and behavioral economics
54
Journal of behavioral decision making
53
European journal of marketing
50
International journal of contemporary hospitality management
50
Journal of advertising : official publication of the American Academy of Advertising
50
Journal of consumer behaviour : an international research review
50
Journal of marketing
50
Tourism management perspectives : TMP
49
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ECONIS (ZBW)
11,451
EconStor
34
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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1
Message framing and regulatory focus effects on destination image formation
Zhang, Meng
;
Zhang, Guang-yu
;
Gursoy, Dogan
;
Fu, Xiao-rong
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
Saved in:
2
The effects of message framing in CSR advertising on consumers'
emotions
, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
3
The impact of millennium floods on vacation decisions in a coastal tourism destination : the case of South Carolina, USA
Wang, Chuhan
;
Sirakaya-Turk, Ercan
;
Aydin, Serdar
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10012111335
Saved in:
4
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
5
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
6
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
7
Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad
;
Nika, Fayaz Ahmad
;
Shoib, Mohd Shah
; …
- In:
Global business review
19
(
2018
)
6
,
pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
Saved in:
8
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
9
Consumer attitude formation from eWOM : interplay between
cognition
and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
10
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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