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Konsumentenverhalten
Consumer behaviour
368
social influence
340
Social influence
295
Social Web
236
Social web
236
Online-Marketing
188
Internet marketing
186
Soziale Beziehungen
184
Social relations
180
Influencer marketing
142
influencer marketing
108
Viral marketing
80
Virales Marketing
79
Marketing management
77
Marketingmanagement
77
Social network
73
Soziales Netzwerk
71
Experiment
68
Advertising effects
61
Werbewirkung
61
Brand management
60
Markenführung
60
Innovation adoption
56
Social Influence
56
Innovationsakzeptanz
55
Social media
50
Beziehungsmarketing
48
Relationship marketing
48
Vertrauen
47
Confidence
46
Advertising
41
social media
41
Werbung
39
Theorie
36
Brand image
35
Markenimage
35
Online retailing
35
Online-Handel
35
Theory
35
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Undetermined
273
Free
50
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Article
348
Book / Working Paper
19
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Article in journal
343
Aufsatz in Zeitschrift
343
Graue Literatur
12
Non-commercial literature
12
Arbeitspapier
11
Working Paper
11
Aufsatz im Buch
5
Book section
5
Conference paper
4
Konferenzbeitrag
4
Aufsatzsammlung
2
Konferenzschrift
2
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Language
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English
367
Author
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Bijmolt, Tammo H. A.
4
Fershtman, Chaim
3
Martinčević, Ivana
3
Martínez-López, Francisco J.
3
Segal, Uzi
3
Sesar, Vesna
3
Tanford, Sarah
3
Arora, Nilesh
2
Arora, Nupur
2
Asada, Akira
2
Bailey, Ainsworth Anthony
2
Bashir, Irfan
2
Beckert, Johannes
2
Belanche, Daniel
2
Benckendorff, Pierre
2
Berbeglia, Franco
2
Berbeglia, Gerardo
2
Boerman, Sophie C.
2
Book, Laura A.
2
Chen, Li
2
Chen, Yiwen
2
Chen, Yu-Jen
2
DeMotta, Yoshiko
2
Ershov, Daniel
2
Flavián, Marta
2
Gao, Lily
2
Gunarathne, Priyanga
2
Haws, Kelly L.
2
He, Yanting
2
Hu, Yu Jeffrey
2
Hudders, Liselot
2
Hughes, Karen
2
Hunjet, Anica
2
Ko, Yong Jae
2
Liao, Ying Kai
2
Loureiro, Sandra M. C.
2
Madhavaiah, C.
2
Melero-Polo, Iguácel
2
Miranda, Francisco J.
2
Mishrab, Aditya Shankar
2
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Published in...
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Journal of retailing and consumer services
21
Journal of business research : JBR
15
International journal of internet marketing and advertising : IJIMA
11
Journal of marketing
10
International journal of advertising : the review of marketing communications
9
Psychology & marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of promotion management : innovations in planning and applied research
6
Journal of consumer research : JCR ; an interdisciplinary journal
5
Marketing intelligence & planning
5
Information systems research : ISR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
European journal of operational research : EJOR
3
International journal of business excellence : IJBEX
3
International journal of hospitality management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management information systems : mis quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Review of marketing science
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Boston College working papers in economics
2
Digital business
2
Electronic commerce research
2
European journal of marketing
2
European management journal
2
Global business review
2
International journal of Indian culture and business management : IJICBM
2
International journal of business information systems : IJBIS
2
International journal of business innovation and research : IJBIR
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
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ECONIS (ZBW)
367
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367
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
3
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
4
Social influencers and healthy nutrition : the challenge of overshadowing effects and uninvolved consumers
Mettenheim, Walter von
;
Wiedmann, Klaus-Peter
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
8/9
,
pp. 365-383
Persistent link: https://www.econbiz.de/10012821526
Saved in:
5
Influencer marketing : an instrument to proliferation of the digital occurrence
Sharma, Bhuvanesh Kumar
;
Bhatt, Vimal Kamleshkumar
; …
- In:
International journal of enterprise network management …
12
(
2021
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012797760
Saved in:
6
An investigation of influencer body enhancement and brand endorsement
Lefebvre, Sarah
;
Cowart, Kelly
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10012798383
Saved in:
7
The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba
;
Akdoğan, Kutay
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
Saved in:
8
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Saved in:
9
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
10
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
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