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Kundenzufriedenheit
Relationship marketing
25,942
Beziehungsmarketing
25,267
Social Web
20,310
Social web
20,279
Consumer behaviour
14,737
Konsumentenverhalten
14,683
Online-Marketing
12,947
Internet marketing
12,837
Dienstleistung
7,065
Customer satisfaction
5,887
Service quality
4,622
Dienstleistungsqualität
4,608
Services
4,608
Electronic Commerce
4,588
Deutschland
4,531
E-commerce
4,340
Germany
4,244
Brand management
4,207
Markenführung
4,203
Kundenintegration
3,917
Customer integration
3,910
Theorie
3,673
Theory
3,641
Online-Handel
3,516
Online retailing
3,507
Viral marketing
3,217
Virales Marketing
3,216
Marketingmanagement
3,110
Marketing management
3,075
Markenimage
2,802
Brand image
2,797
Innovation
2,660
Internet
2,604
Soziales Netzwerk
2,591
Lieferantenmanagement
2,472
Supplier relationship management
2,471
Social network
2,410
USA
2,351
Werbewirkung
2,319
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2,712
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980
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902
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4,618
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Ratgeber
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5
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4
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1
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1
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369
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Han, Heesup
33
Homburg, Christian
22
Mattila, Anna S.
21
Prentice, Catherine
19
Svensson, Göran
19
Gil Saura, Irene
16
Mittal, Vikas
15
Aksoy, Lerzan
14
Hyun, Sunghyup Sean
14
Bilgihan, Anil
13
Gustafsson, Anders
13
Usman, Osly
13
Wong, IpKin Anthony
13
Balaji, M. S.
12
Bruhn, Manfred
12
Kim, Wansoo
12
Klaus, Philipp
12
Loureiro, Sandra Maria Correia
12
Rather, Raouf Ahmad
12
Stock-Homburg, Ruth
12
Barnes, Donald C.
11
Blut, Markus
11
Evanschitzky, Heiner
11
Jang, Soocheong
11
Keiningham, Timothy
11
Quach, Sara
11
Verhoef, Peter C.
11
Wieseke, Jan
11
Bang, Nguyen
10
McColl-Kennedy, Janet R.
10
Ringle, Christian M.
10
Roschk, Holger
10
So, Kevin Kam Fung
10
Stauss, Bernd
10
Töpfer, Armin
10
Van Vaerenbergh, Yves
10
Casidy, Riza
9
Grégoire, Yany
9
Izogo, Ernest Emeka
9
Khan, Imran
9
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Springer Fachmedien Wiesbaden
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Excellence-in-Service-Konferenz <6., 2016, Koblenz>
3
Nomos Verlagsgesellschaft
3
Harvard Graduate School of Business Administration
2
IGI Global
2
Information Resources Management Association
2
National Bureau of Economic Research
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy of Marketing
1
Center for Service Excellence
1
Conference Board
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dpunkt.Verlag <Heidelberg>
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Freie Universität Berlin
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICServ <5., 2017, Wien>
1
International Conference on Services Management <North Cyprus)>
1
Ludwig-Maximilians-Universität München
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Tartu Ülikool
1
Technische Universität Dresden
1
Technische Universität Hamburg
1
Verlag Dr. Kovač
1
Walter de Gruyter GmbH & Co. KG
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Journal of retailing and consumer services
272
Journal of business research : JBR
162
International journal of hospitality management
151
The journal of services marketing
114
Journal of hospitality marketing & management
74
The service industries journal
74
Journal of travel and tourism marketing
67
Tourism management : research, policies, practice
60
International journal of contemporary hospitality management
59
Service business
54
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
53
Cogent business & management
50
Journal of service research : JSR
49
Services marketing quarterly
47
Journal of service management
45
Asia Pacific journal of marketing and logistics
42
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
40
Journal of strategic marketing
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
The TQM journal : the international review of organizational improvement
35
The international journal of bank marketing : IJBM
35
Journal of the Academy of Marketing Science
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
Psychology & marketing
33
The journal of business & industrial marketing
33
International journal of electronic customer relationship management : IJECRM
31
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Journal of service research
29
International journal of electronic marketing and retailing : IJEMR
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
26
Total quality management & business excellence
26
Journal of marketing
25
European journal of marketing : EJM
24
International journal of quality and service sciences
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of retailing
24
Tourism management perspectives : TMP
24
Journal of Asian finance, economics and business : JAFEB
22
The international review of retail, distribution and consumer research
22
Journal of hospitality and tourism insights
21
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ECONIS (ZBW)
5,816
EconStor
5
OLC EcoSci
4
USB Cologne (EcoSocSci)
1
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1
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
2
Repurchase loyalty for customer social co-creation e-marketplaces
Kang, Ju-Young M.
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 452-464
Persistent link: https://www.econbiz.de/10010530878
Saved in:
3
Towards a unified customer experience in online shopping environments : antecedents and outcomes
Bilgihan, Anil
;
Kandampully, Jay
;
Zhang, Tingting Christina
- In:
International journal of quality and service sciences
8
(
2016
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011558938
Saved in:
4
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
5
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
6
The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil
;
Sfeir, Cynthia Jabbour
- In:
Asian journal of business and accounting : AJBA
14
(
2021
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012587270
Saved in:
7
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
8
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
Saved in:
9
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
10
Customer engagement and online reviews
Thakur, Rakhi
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
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