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Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation … and brand trust in Iran’s Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective … Study Population included customers of Iran’s Saderat Bank branches in Bushehr city. Since the population size was large …
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corporate reputation (long-term effect), whilst considering the role of brand image, satisfaction (affective and cognitive) and … understand how perceptions of CSR influence purchase intention and perceived reputation. Research limitations … perceived CSR influences purchase intention and reputation. …
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