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Drivers of employee propensity to endorse their corporate brand
Morokane, Pride; Chiba, Manoj; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
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Branding employees
Cushen, Jean - In: Qualitative research in accounting & management : QRAM 6 (2009) 1/2, pp. 102-114
Persistent link: https://www.econbiz.de/10009525028
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Employee voice : untapped resource or social media time bomb?
Miles, Sandra Jeanquart; Mangold, W. Glynn - In: Business horizons 57 (2014) 3, pp. 401-411
Persistent link: https://www.econbiz.de/10010359474
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Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution
Sakka, Georgia; Ahammad, Mohammad F. - In: Journal of business research : JBR 119 (2020), pp. 354-363
Persistent link: https://www.econbiz.de/10012416994
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Can organizations leverage employer branding to gain employee engagement and reduce turnover intention? : an empirical study with organizational trust as a mediator
Yadav, Lalit Kumar; Kumar, Ashish; Mishra, Shubhra - In: Vision : the journal of business perspective 24 (2020) 4, pp. 496-505
Persistent link: https://www.econbiz.de/10012388344
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Impact of employer branding on employee commitment : employee engagement as a mediator
Yousf, Aasia; Khurshid, Shabana - In: Vision : the journal of business perspective 28 (2024) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10014634382
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"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; Yannopoulou, Natalia - In: Technological forecasting & social change : an … 182 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013449133
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Employee based brand equity : a third perspective
King, Ceridwyn; Grace, Debra - In: Services marketing quarterly 30 (2009) 2, pp. 122-147
Persistent link: https://www.econbiz.de/10003846802
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Aligning employees' work engagement and behavioral performance with internal branding : the missing link of employees' perceived brand authenticity
Sultan, Abdullah J. - In: Journal of financial services marketing 27 (2022) 1, pp. 52-64
Persistent link: https://www.econbiz.de/10013170448