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Abundant rarity: The key to lu...
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Luxury goods
Luxusgüter
26
Brand management
19
Markenführung
19
Consumer behaviour
15
Konsumentenverhalten
15
Markenartikel
15
Brand
11
Markenpolitik
8
Luxury
7
Strategisches Management
6
Luxusgut
5
Product management
5
Produktmanagement
5
Marke
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Strategic management
4
Unternehmen
4
Brand name products
3
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Economic growth
3
Growth
3
Nachhaltige Entwicklung
3
Price
3
Rarity
3
Sustainable development
3
Vergleich
3
Wirtschaftswachstum
3
Age group
2
Altersgruppe
2
Brand image
2
CSR
2
Fashion
2
Luxuries
2
Luxury goods industry
2
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2
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English
26
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Kapferer, Jean-Noël
26
Valette-Florence, Pierre
6
Bastien, Vincent
4
Michaut-Denizeau, Anne
3
Tabatoni, Olivier
2
Ahearne, Michael
1
Brexendorf, Tim Oliver
1
Cailleux, Hugues
1
Gyomlai, Moumita Das
1
Ijaouane, Vincent
1
Kernstock, Joachim
1
Klippert, Cindy
1
Laurent, Gilles
1
Leproux, Lara
1
Mignot, Charles
1
Powell, Shaun M.
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Rouziès, Dominique
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
Business horizons
2
The journal of product & brand management
2
International marketing review
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Les cahiers de recherche / HEC Paris
1
Luxury marketing : a challenge for theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
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ECONIS (ZBW)
26
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The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
2
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
3
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
4
Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
Saved in:
5
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël
- In:
Business horizons
57
(
2014
)
3
,
pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
Saved in:
6
Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
7
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
8
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
9
Advances in luxury brand management
Kapferer, Jean-Noël
(
ed.
);
Kernstock, Joachim
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639311
Saved in:
10
Are luxury purchasers really insensitive to sustainable development? : new insights from research
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
Sustainable luxury : managing social and environmental …
,
(pp. 94-107)
.
2015
Persistent link: https://www.econbiz.de/10010465438
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