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Building strong brands
Aaker, David A. - 2002 - Paperback ed.
Persistent link: https://www.econbiz.de/10004713265
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The soul of the corporation : how to manage the identity of your company
Bouchikhi, Hamid; Kimberly, John R. - 2008
Persistent link: https://www.econbiz.de/10004898426
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Living the brand : how to transform every member of your organization into a brand champion
Ind, Nicholas - 2003 - Reprint.
Persistent link: https://www.econbiz.de/10004404120
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The new global brands : managing non-government organizations in the 21st century
Quelch, John Anthony; Laidler-Kylander, Nathalie - 2006
Persistent link: https://www.econbiz.de/10004878854
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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The business of brands
Miller, Jon; Muir, David - 2004
Persistent link: https://www.econbiz.de/10004817061
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The culting of the brands : when customers become true believers
Atkin, Douglas - 2004
Persistent link: https://www.econbiz.de/10004799700
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Inclusive branding : the why and how of a holistic approach to brands
Schmidt, Klaus; Ludlow, Chris - 2002
Persistent link: https://www.econbiz.de/10004777952
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Moment of truth : redefining the CEO's brand management agenda
Bauer, Andreas (contributor) - 2006
Persistent link: https://www.econbiz.de/10004843810
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Kellogg on branding : the marketing faculty of the Kellogg school of management
Tybout, Alice M. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004846062