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Decentramento produttivo e processi di internazionalizzazione : casi di imprese di abbigliamento
Ranfagni, Silvia - 2012
Persistent link: https://www.econbiz.de/10010362354
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The business of brands
Miller, Jon; Muir, David - 2004
Persistent link: https://www.econbiz.de/10002100237
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2003
Persistent link: https://www.econbiz.de/10001713028
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Defending the brand : aggressive strategies for protecting your brand in the online arena
Murray, Brian H. - 2003
Persistent link: https://www.econbiz.de/10001787882
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005
Persistent link: https://www.econbiz.de/10002411189
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
Herbrand, Nicolai Oliver (contributor);  … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003364979
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Marken-Management : Jahrbuch für Strategie und Praxis der Markenführung
Frankfurt, M. : Dt. Fachverl. - 2008/09(2008) - 2010/11(2010); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003608281
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Sport brands
Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume - 2013
Persistent link: https://www.econbiz.de/10014462993
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Advanced brand management : managing brands in a changing world
Temporal, Paul - 2010 - 2nd ed.
Persistent link: https://www.econbiz.de/10003879403
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005 - Online-Ausg.
. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with …
Persistent link: https://www.econbiz.de/10013207751