//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~type_genre:"Firmeninformation"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
196
Konsumentenverhalten
196
Verbraucherverhalten
108
Theorie
89
Theory
89
Marketing
51
USA
41
United States
40
Deutschland
36
Germany
36
Marketing management
33
Marketingmanagement
33
Marktforschung
27
Markenartikel
24
Market research
24
Brand
20
Betriebswirtschaftslehre
17
Business economics
17
Beschaffung
15
Procurement
15
Brand management
14
Werbepsychologie
14
Beziehungsmarketing
13
Psychologie
13
Psychology of advertising
13
Relationship marketing
13
Verbraucher
13
Advertising
11
Werbung
11
Strategisches Management
10
Verbraucherforschung
10
Consumer protection
9
Markenpolitik
9
Verbraucherschutz
9
Werbewirkung
9
Advertising effects
8
Kaufverhalten
8
Marketingstrategie
8
International marketing
7
more ...
less ...
Type of publication
All
Book / Working Paper
14
Type of publication (narrower categories)
All
Firmeninformation
Textbook
Article in journal
6,720
Aufsatz in Zeitschrift
6,720
Aufsatz im Buch
672
Book section
672
Hochschulschrift
208
Graue Literatur
180
Non-commercial literature
180
Thesis
160
Arbeitspapier
125
Working Paper
125
Collection of articles of several authors
111
Sammelwerk
111
Aufsatzsammlung
81
Conference paper
80
Konferenzbeitrag
80
Reprint
66
Case study
56
Fallstudie
56
Konferenzschrift
38
Conference proceedings
19
Handbook
16
Handbuch
16
Ratgeber
15
Guidebook
14
Lehrbuch
13
Bibliografie enthalten
8
Bibliography included
8
Bibliografie
7
Collection of articles written by one author
4
Company information
4
Fallstudiensammlung
4
Festschrift
4
Mehrbändiges Werk
4
Multi-volume publication
4
Sammlung
4
Systematic review
4
Übersichtsarbeit
4
Einführung
3
more ...
less ...
Language
All
English
9
German
5
Author
All
Kapferer, Jean-Noël
2
Miller, Adan
2
Balderjahn, Ingo
1
Baumgarth, Carsten
1
Bjerre, Mogens
1
Burmann, Christoph
1
Butterfield, Leslie
1
Conrad, Hans-Gerd
1
Dalzell, Frederick
1
Dyer, Davis
1
Elliott, Richard
1
Feddersen, Christian
1
Heding, Tilde
1
Keller, Kevin Lane
1
Knudtzen, Charlotte F.
1
Lalaounis, Sotiris T.
1
Olegario, Rowena
1
Percy, Larry
1
Pervan, Simon
1
Rosenbaum-Elliott, Richard
1
Scholderer, Joachim
1
more ...
less ...
Published in...
All
Markenmanagement
1
Online Plus
1
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
Saved in:
2
Werbung und
Markenartikel
am Beispiel der Markenfirma Dr. Oetker von 1891 bis 1975 in Deutschland
Conrad, Hans-Gerd
-
2002
Persistent link: https://www.econbiz.de/10001717248
Saved in:
3
Strategic
brand
management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2011
-
2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
Saved in:
4
Foundations of
brand
management
Miller, Adan
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009681650
Saved in:
5
Elements of strategic
brand
management
Miller, Adan
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009681696
Saved in:
6
Brand
management : research, theory and practice
Heding, Tilde
;
Knudtzen, Charlotte F.
;
Bjerre, Mogens
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003697390
Saved in:
7
Strategic
brand
management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
Saved in:
8
Ikone einer Leidenschaft : die Entwicklung der Marke Mercedes-Benz
Butterfield, Leslie
-
2005
Persistent link: https://www.econbiz.de/10003452575
Saved in:
9
The new strategic
brand
management : creating and sustaining
brand
equity long term
Kapferer, Jean-Noël
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003534711
Saved in:
10
Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph
;
Feddersen, Christian
-
2007
-
1. Aufl
Persistent link: https://www.econbiz.de/10003417093
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->