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Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman; Yusof Ismail; Al-Baity, Mohamed; Che … - In: Journal of Asian finance, economics and business : JAFEB 4 (2017) 2, pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future. …
Persistent link: https://www.econbiz.de/10014478777
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Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David - 2006
Persistent link: https://www.econbiz.de/10003278913
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Lessons learned about consumers' relationships with their brands
Fournier, Susan - In: Handbook of brand relationships, (pp. 5-23). 2009
Persistent link: https://www.econbiz.de/10003915468
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Zur Messung von Markenerosion als Folge der zunehmenden Verbreitung von Handelsmarken : Ansätze einer Steuerung von Markenportfolios
Olbrich, Rainer; Schäfer, Tina; Battenfeld, Dirk - In: Marketing-Controlling mit POS-Daten : Analyseverfahren …, (pp. 349-367). 2006
Persistent link: https://www.econbiz.de/10003387743
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Markenführung : Bedeutung und Bandbreite von Markenführung
Friederes, Gereon; Rejzlik, Wolfgang - In: Handbuch der Marktforschung, (pp. 79-87). 2007
Persistent link: https://www.econbiz.de/10003536386
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How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike; Arthur, Jeannie; Morioka, Emma - In: International journal of market research : JMRS ; the … 53 (2011) 2, pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
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Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana; Silva, Rui Vinhas da; LaPlaca, Peter J. - In: International journal of wine business research : IJWBR 27 (2015) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10011381354