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~subject:"Markenführung"
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Markenführung
Marktforschung
12,270
Markenartikel
9,146
Brand
8,104
Market research
6,834
Consumer behaviour
5,852
Konsumentenverhalten
5,820
Brand management
5,391
Markenimage
3,441
Brand image
3,410
Theorie
2,593
Theory
2,570
Deutschland
2,095
1987
1,816
Relationship marketing
1,621
Beziehungsmarketing
1,619
Germany
1,527
USA
1,381
Marketing
1,342
United States
1,304
Marketingmanagement
1,186
Marketing management
1,161
Vereinigte Staaten
1,100
Social Web
687
Social web
687
Werbung
672
Werbewirkung
669
Advertising effects
657
Verbraucher
646
Online-Marketing
580
Internet marketing
575
Einzelhandel
553
Handelsmarke
543
Store brand
523
Advertising
495
Brand loyalty
492
Retail trade
474
Luxury goods
443
Luxusgüter
443
Markentreue
438
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Undetermined
2,534
Free
892
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Article
4,131
Book / Working Paper
1,246
Journal
9
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Article in journal
3,699
Aufsatz in Zeitschrift
3,699
Aufsatz im Buch
397
Book section
397
Graue Literatur
121
Non-commercial literature
121
Hochschulschrift
111
Working Paper
92
Arbeitspapier
91
Collection of articles of several authors
85
Sammelwerk
85
Thesis
85
Aufsatzsammlung
57
Conference paper
52
Konferenzbeitrag
52
Case study
35
Fallstudie
35
Reprint
34
Konferenzschrift
29
Conference proceedings
17
Handbook
15
Handbuch
15
Lehrbuch
12
Ratgeber
12
Guidebook
11
Textbook
9
Bibliografie
6
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6
Bibliography included
6
Company information
4
Fallstudiensammlung
4
Firmeninformation
4
Mehrbändiges Werk
4
Multi-volume publication
4
Einführung
3
Festschrift
3
Interview
3
Bildband
2
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2
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English
5,021
German
369
French
6
Russian
3
Polish
2
Swedish
1
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Baumgarth, Carsten
23
Keller, Kevin Lane
23
De Chernatony, Leslie
20
Fournier, Susan
20
Phau, Ian
20
Burmann, Christoph
18
Sarkar, Abhigyan
18
Melewar, T. C.
17
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Kapferer, Jean-Noël
12
Loureiro, Sandra Maria Correia
12
Ko, Eunju
11
Sattler, Henrik
11
Schmidt, Holger J.
11
Sharp, Byron
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Bruhn, Manfred
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Sreejesh, S.
10
Uggla, Henrik
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Ind, Nicholas
9
Khamitov, Mansur
9
Koll, Oliver
9
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Institution
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Springer Fachmedien Wiesbaden
9
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
Information Resources Management Association
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
American Marketing Association
2
Books on Demand GmbH <Norderstedt>
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
GfK-Nürnberg e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Markendialog <1, 1997, Frankfurt, Main>
1
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Published in...
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Journal of business research : JBR
250
The journal of brand management : an international journal
247
The journal of product & brand management
196
Journal of retailing and consumer services
142
European journal of marketing : EJM
58
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of strategic marketing
38
Marketing intelligence & planning
37
SpringerLink / Bücher
36
Journal of marketing communications
35
Marketing letters : a journal of research in marketing
34
International journal of hospitality management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Journal of the Academy of Marketing Science
30
European journal of marketing
29
Journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of international consumer marketing
26
Journal of marketing management : MM
26
International journal of consumer studies
25
Journal of promotion management : JPM
25
International journal of market research : JMRS ; the journal of the Market Research Society
24
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Qualitative market research : an international journal
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
International journal of market research
23
The IUP journal of brand management : IJBRM
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International marketing review
21
Journal of retailing
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Global business review
19
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ECONIS (ZBW)
5,384
EconStor
2
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1
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of
5,386
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date (oldest first)
1
Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman
;
Yusof Ismail
;
Al-Baity, Mohamed
;
Che …
- In:
Journal of Asian finance, economics and business : JAFEB
4
(
2017
)
2
,
pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
Saved in:
2
Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y.
-
2024
: Advertising -- Chapter 3: Pricing -- Chapter 4:
Brand
Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a
Brand
Crisis -- PART 5 -- Consumer Behavior in the Future. …
Persistent link: https://www.econbiz.de/10014478777
Saved in:
3
Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David
-
2006
Persistent link: https://www.econbiz.de/10003278913
Saved in:
4
Brands and
brand
management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
5
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
6
Zur Bedeutung der visuellen Markenforschung im Kontext der Gedächtnispsychologie unter spezieller Berücksichtigung von Wort und Bild
Herz, Marc
-
2007
Persistent link: https://www.econbiz.de/10003602330
Saved in:
7
Zur Messung von Markenerosion als Folge der zunehmenden Verbreitung von Handelsmarken : Ansätze einer Steuerung von Markenportfolios
Olbrich, Rainer
;
Schäfer, Tina
;
Battenfeld, Dirk
- In:
Marketing-Controlling mit POS-Daten : Analyseverfahren …
,
(pp. 349-367)
.
2006
Persistent link: https://www.econbiz.de/10003387743
Saved in:
8
Markenführung : Bedeutung und Bandbreite von Markenführung
Friederes, Gereon
;
Rejzlik, Wolfgang
- In:
Handbuch der Marktforschung
,
(pp. 79-87)
.
2007
Persistent link: https://www.econbiz.de/10003536386
Saved in:
9
How online
brand
communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
10
Assessing
brand
personality associations of top-of-mind wine brands
Brochado, Ana
;
Silva, Rui Vinhas da
;
LaPlaca, Peter J.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
Saved in:
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