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Markenführung
Marketingmanagement
16,766
Marketing management
16,072
Environmental management
14,031
Umweltmanagement
14,024
Theorie
4,178
Theory
4,177
Marketing
3,563
Nachhaltige Entwicklung
3,437
Sustainable development
3,370
Deutschland
3,191
Germany
3,030
Consumer behaviour
2,863
Konsumentenverhalten
2,863
Corporate Social Responsibility
2,851
Corporate social responsibility
2,812
Umweltbezogenes Management
2,451
Unternehmenserfolg
2,240
Nachhaltigkeit
2,238
Firm performance
2,225
Umweltpolitik
2,134
USA
2,102
United States
2,053
Environmental policy
2,016
Innovation
1,986
Beziehungsmarketing
1,889
Relationship marketing
1,887
Sustainability
1,830
Strategisches Management
1,767
Lieferkette
1,724
Supply chain
1,724
Strategic management
1,462
KMU
1,408
SME
1,408
Brand management
1,375
Umweltschutz
1,292
Welt
1,279
World
1,279
Online-Marketing
1,131
Umweltbelastung
1,121
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142
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15
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8
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7
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5
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5
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4
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4
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2
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2
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1
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1
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1
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Keller, Kevin Lane
18
Melewar, T. C.
14
Kitchen, Philip J.
9
Laukkanen, Tommi
9
Baumgarth, Carsten
7
Foroudi, Pantea
7
Ko, Eunju
7
O'Cass, Aron
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Burmann, Christoph
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Merrilees, Bill
6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Bang Nguyen Viet
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Gupta, Suraksha
5
Meffert, Heribert
5
Bang, Nguyen
4
Cuneo, Andres
4
He, Jiaxun
4
Hinson, Robert
4
Loureiro, Sandra Maria Correia
4
Martínez-López, Francisco J.
4
Mingione, Michela
4
Mutum, Dilip S.
4
Ozuem, Wilson
4
Park, C. Whan
4
Pitt, Leyland F.
4
Sakkthivel, A. M.
4
Schultz, Don E.
4
Srivastava, R. K.
4
Tuominen, Sasu
4
Woisetschläger, David
4
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American Marketing Association
4
Gesellschaft zur Erforschung des Markenwesens
3
Information Resources Management Association
3
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Palgrave Macmillan <Firma>
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
47
The journal of brand management : an international journal
46
The journal of product & brand management
33
Journal of strategic marketing
24
European journal of marketing : EJM
21
Journal of retailing and consumer services
20
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of marketing communications
17
Journal of marketing management : MM
12
SpringerLink / Bücher
12
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International marketing review
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
International journal of hospitality management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Measuring and managing brands
6
European management journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
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ECONIS (ZBW)
1,375
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1
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
2
Empirically examining green brand associations to gain green competitive advantage through green purchasing intentions
Sharma, Nitika
;
Lal, Madan
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 143-158)
.
2019
Persistent link: https://www.econbiz.de/10012000171
Saved in:
3
Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship
Gupta, Ansh
;
Dash, Satyabhushan
;
Mishra, Abhishek
- In:
International journal of hospitality management
83
(
2019
),
pp. 159-168
Persistent link: https://www.econbiz.de/10012122055
Saved in:
4
Antecedents of green awareness for increased consumption of eco-friendly products
Doni Purnama Alamsyah
;
Muhammed, Hayder Alhadey Ahmed
- In:
ASEAN marketing journal : Association of Southeast …
10
(
2018
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012106929
Saved in:
5
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
6
Green supply chain initiatives in brand building : an Indian perspective
Trott, Sangeeta
- In:
International journal of business innovation and research
13
(
2017
)
2
,
pp. 222-237
Persistent link: https://www.econbiz.de/10011724586
Saved in:
7
Corporate Sustainability Branding : Nachhaltigkeits- und stakeholderorientierte Profilierung von Unternehmensmarken
Hermann, Steffen
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002524747
Saved in:
8
Exploring the relationship between environmental orientation and brand value : is there fire or only smoke?
First, Ivana
;
Khetriwal, Deepali Sinha
- In:
Business strategy and the environment
19
(
2010
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10003945117
Saved in:
9
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
10
The second wave of sustainability hits Swedish brands
Gad, Thomas
;
Moss, Stanley
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 110-115
Persistent link: https://www.econbiz.de/10003763499
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