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Brand-driven retail format innovation : a conceptual framework

Botschen, Guenther; Wegerer, Philipp - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 874-891

Persistent link: https://www.econbiz.de/10011775729

Perceived retailer innovativeness and brand equity : mediation of consumer engagement

Nor Asiah Omar; Kassim, Ahmad Sabri; Syed Shah Alam; … - In: The service industries journal 41 (2021) 5/6, pp. 355-381

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Innovation cloning : the introduction and performance of private label innovation copycats

Ter Braak, Anne; Deleersnyder, Barbara - In: Journal of retailing 94 (2018) 3, pp. 312-327

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A synthesized retail brand personality framework : a cross-cultural study of Taiwan and the United States

Kuo, Ya-Hui; Wu, Pei-Chiang; Ahn, Sun Young - In: Cross cultural & strategic management 29 (2022) 4, pp. 919-937

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Corporate brand image : technology and innovation in e-tailing

Vannucci, Virginia; Pantano, Eleonora - In: Building corporate identity, image and reputation in …, (pp. 347-362). 2022

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Innovation in retail : impact on creating a positive experience when buying fashion products

Vasiliu, Cristinel; Cercel, Mihai Ovidiu - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 583-599

Innovation in fashion retail is critical in order to ensure competitive advantage in a constantly evolving market, in … purpose of this article was to highlight the role of innovation in creating a positive experience for consumers buying clothes …

Persistent link: https://www.econbiz.de/10011820989

New product success in the consumer packaged goods industry : a shopper marketing approach

Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 432-452

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The effect of product innovation, promotion, and price on consumer switching to private labels

Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201

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The Prada trend : brand building at the intersection of design, art, technology, and retail experience

Masé, Stefania; Silchenko, Ksenia - In: Fashion branding and communication : core strategies of …, (pp. 125-153). 2017

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Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses

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