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Markenführung
Consumer behaviour
135
Konsumentenverhalten
130
Consumer experience
72
Hedonic consumption
36
consumer experience
36
hedonic consumption
26
Beziehungsmarketing
24
Brand management
24
Relationship marketing
24
Einzelhandel
19
Retail trade
19
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
15
Hedonic price index
15
Hedonischer Preisindex
15
Markenimage
15
Art infusion
12
Emotion
12
Luxury goods
12
Luxusgüter
12
Private consumption
10
Privater Konsum
10
Satisfaction
10
Virtual reality
10
Virtuelle Realität
10
Brand
9
Markenartikel
9
Social Web
9
Social web
9
Arts
8
Consumer Experience
8
Dienstleistungsqualität
8
Kunst
8
Online retailing
8
Online-Handel
8
Service quality
8
Advertising
7
Bibliometrics
7
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23
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23
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English
23
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Septianto, Felix
3
Quach, Sara
2
Thaichon, Park
2
Abratt, Russell
1
Abu Bakar Sade
1
Aslam, Usman
1
Badot, Olivier
1
Barra, Cristóbal
1
Bendixen, Michael
1
Berezina, Alexandra
1
Brotto, Luisa
1
Busacca, Bruno
1
Cant, Michael C.
1
Cedrola, Elena
1
Chan, Elisa K.
1
Cohen-Cheminet, Geneviève
1
Dallwig, Simon
1
Davino, Cristina
1
Davis, Leon
1
Dias, Álvaro Lopes
1
Druzhinina, Evgeniya
1
Ellert, Guido
1
Estes, Zachary
1
Hasliza Hassan
1
Kaljund, Kristel
1
Kellaris, James J.
1
Ko, Eunju
1
Kozinets, Robert V.
1
Lemoine, Jean-François
1
Leppiman, Anu
1
Machado, Ricardo
1
Mao, Wen
1
Marin, Vicente
1
Masé, Stefania
1
Moyano, Jorge
1
Mueller, Florian
1
Muhammad Sabbir Rahman
1
Muhammad Waqas
1
Nasution, Reza Ashari
1
Noor Akma Mohd Salleh
1
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Journal of business research : JBR
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
Creativity and innovation management
1
European Sport management quarterly : ESMQ
1
International business and economics research journal
1
International journal of business excellence
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of service management
1
Journal of strategic marketing
1
Marketing : ZFP ; journal of research and management
1
Research in economics and business : Central and Eastern Europe
1
Sport management review
1
The journal of product & brand management
1
The psychologist-manager journal : official journal of the Society of Psychologists in Management
1
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ECONIS (ZBW)
23
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1
Brand artification beyond luxury : evidence from Russian brand-and-artist collaborations
Zelenskaya, Elena
;
Druzhinina, Evgeniya
;
Berezina, Alexandra
- In:
Creativity and innovation management
31
(
2022
)
4
,
pp. 710-721
Persistent link: https://www.econbiz.de/10013473243
Saved in:
2
How logo colors influence shoppers' judgments of retailer ethicality : the mediating role of perceived eco-friendliness
Sundar, Aparna
;
Kellaris, James J.
- In:
Journal of business ethics : JOBE
146
(
2017
)
3
,
pp. 685-701
Persistent link: https://www.econbiz.de/10011789371
Saved in:
3
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands
Masé, Stefania
;
Cedrola, Elena
;
Davino, Cristina
; …
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10012303995
Saved in:
6
The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
Saved in:
7
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
8
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
9
Experiential marketing on brand advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo
;
Cant, Michael C.
- In:
International business and economics research journal
13
(
2014
)
5
,
pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
Saved in:
10
The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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