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Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José; Bermejo-Berros, Jesús; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
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When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal - In: Journal of promotion management : JPM 20 (2014) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
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Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.; Tian, Yichao; Lee, Sangwon - In: The journal of brand management : an international journal 23 (2016) 4, pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
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A comprehensive review on logo literature : research topics, findings, and future directions
Kim, Min Jung; Lim, Joon Ho - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1291-1365
Persistent link: https://www.econbiz.de/10012178627
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The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
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Leveraging brand equity for effective visual product design
Heitmann, Mark; Landwehr, Jan Rüdiger; Schreiner, Thomas F. - In: Journal of marketing research 57 (2020) 2, pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
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Value integration effects on evaluations of retro brands
Dogerlioglu-Demir, Kivilcim; Tansuhaj, Patriya S.; … - In: Journal of business research : JBR 77 (2017), pp. 124-130
Persistent link: https://www.econbiz.de/10011729902
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Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong; Scammon, Debra L. - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
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Brand and category design consistency in brand extensions
Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
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Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann; Park, Yun-na; Park, Jungkun - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012800195