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Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.; Gupta, Suraksha; Czinkota, Michael R. - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
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The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Czinkota, Michael R.; Kaufmann, Hans Rüdiger; Basile, … - In: Industrial marketing management : the international … 43 (2014) 1, pp. 91-101
Persistent link: https://www.econbiz.de/10010359371
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Corporate branding and transformational leadership in turbulent times
Kaufmann, Hans Rüdiger; Vrontis, Demetris; Czinkota, … - In: The journal of product & brand management 21 (2012) 3, pp. 192-204
Persistent link: https://www.econbiz.de/10009570744
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Brand orientation in a culturally-diverse context : entrepreneurial insights gained from a structurationist perspective
Vallaster, Christine; Czinkota, Michael R. - In: International journal of entrepreneurial venturing 8 (2016) 4, pp. 355-377
Persistent link: https://www.econbiz.de/10011673588
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Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael R. - In: Journal of business research : JBR 69 (2016) 12, pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
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The local brand representative in reseller networks
Gupta, Suraksha; Ozdemir, Sena; Czinkota, Michael R.; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
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Global brands: does familiarity breed contempt?
Johansson, Johny K.; Ronkainen, Ilkka A. - In: Handbook of research in international marketing, (pp. 279-293). 2003
Persistent link: https://www.econbiz.de/10001803904
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Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.; Johansson, Johny K.; Ronkainen, … - In: Journal of international marketing 16 (2008) 4, pp. 113-135
Persistent link: https://www.econbiz.de/10003813593