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Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
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Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social status
Kumar, Sandeep; Gautam, Amit - In: Metamorphosis : a journal of management research 20 (2021) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10013384381
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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke; Phau, Ian; Teah, Min - In: The journal of brand management : an international journal 23 (2016) 6, pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Wang, Jiexin; Torelli, Carlos J.; Lalwani, Ashok K. - In: Journal of business research : JBR 107 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012156656
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Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie; Hingston, Sean T. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
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The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon - 2009
Persistent link: https://www.econbiz.de/10003905269
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The impact of power-distance belief on consumers' preference for status brands
Kim, Youngseon; Zhang, Yinlong - In: Journal of global marketing 27 (2014) 1, pp. 13-29
Persistent link: https://www.econbiz.de/10010346499
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Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10011492968