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Markenimage
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Kanada
48,254
Canada
34,778
Vertrauen
16,728
Confidence
16,106
Theorie
15,096
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14,776
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14,100
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13,172
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9,652
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9,479
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9,465
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9,147
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8,928
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8,123
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7,633
Markenführung
7,491
Brand management
7,488
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6,850
Brand image
6,553
Kundenzufriedenheit
5,679
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5,675
Online-Handel
5,586
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5,571
Social Web
5,119
Social web
5,117
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5,091
Großbritannien
5,012
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4,921
Knowledge management
4,834
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4,636
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4,629
Online-Marketing
4,527
Internet marketing
4,501
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4,435
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4,245
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4,244
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4,224
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Phau, Ian
28
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26
Loureiro, Sandra Maria Correia
25
Han, Heesup
19
Huber, Frank
19
Usman, Osly
19
Bang, Nguyen
18
Melewar, T. C.
18
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Burmann, Christoph
14
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Bauer, Hans H.
11
Das, Gopal
11
Grohmann, Bianca
11
Hollebeek, Linda D.
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
De Chernatony, Leslie
10
Gil Saura, Irene
10
Hegner, Sabrina
10
Jang, Soocheong
10
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10
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10
Liu, Chih-Hsing
10
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
370
The journal of product & brand management
243
Journal of retailing and consumer services
223
The journal of brand management : an international journal
212
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
75
Journal of marketing communications
74
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Marketing intelligence & planning
53
Journal of global marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of travel and tourism marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
38
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
34
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
6,569
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
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1
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
2
The impact of familiarity and perceived trustworthiness and influence on donations to nonprofits : an unaided recall study
Katz, Hagai
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10011880041
Saved in:
3
Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Huang, Shiu-Li
;
Ku, Hsiao-Hsuan
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10011452230
Saved in:
4
Global cause awareness : tracking awareness through electronic word of mouth
Davis, Lenita
;
Rountree, Melissa Markley
;
Davis, Jullet A.
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011591276
Saved in:
5
The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon
;
Chapleo, Chris
;
Ko, Wai Wai
;
Ngugi, Isaac K.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
2
,
pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
Saved in:
6
College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska
;
Selamet, Juhri
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
Saved in:
7
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
8
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
9
Congruence constructs as mediators of stereotypic image perceptions' effect on student volunteering intention
Lindenmeier, Jörg
;
Arnold, Christian
;
Zogaj, Adnan
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 575-597
Persistent link: https://www.econbiz.de/10012703842
Saved in:
10
Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions
Anestis, Michael Chrissos
;
Karantza, Ioanna
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 555-574
Persistent link: https://www.econbiz.de/10013435732
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