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Padela, Shoaib M. Farooq; Wooliscroft, Ben; … - In: Journal of macromarketing 41 (2021) 2, pp. 356-372

Persistent link: https://www.econbiz.de/10012521300

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

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Determinants of customer patronage of fast food outlets in Benin City

Okolie, Ugo Chuks; Udom, Idongesit David - In: Journal of economics and management research 10 (2021), pp. 74-99

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The dynamics of customer value and brand love among shoppers in emerging market

Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent business & management 10 (2023) 3, pp. 1-18

This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design. An online questionnaire was used to elicited data from 484 Ghanaian shopping mall customers in Accra, using...

Persistent link: https://www.econbiz.de/10014506006

The moderating effect of personal features on the consequences of an enjoyable co-creation experience

Füller, Johann; Bilgram, Volker - In: The journal of product & brand management 26 (2017) 4, pp. 386-401

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Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service

Zhang, Jing; He, Yong - In: Nankai business review international 5 (2014) 1, pp. 43-69

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Effect of value co-creation on customer satisfaction : the mediating role of brand equity

González-Mansilla, Oscar Luis; Serra Cantallops, Antoni; … - In: Journal of hospitality marketing & management 32 (2023) 2, pp. 242-263

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Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study

Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58

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Antecedents to customer engagement : moderating role of media richness of brand pages

Gosain, Aditi; Srivastava, Mukta; Gupta, Deepanvita - In: Theoretical economics letters 9 (2019) 7, pp. 2550-2565

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The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...

Persistent link: https://www.econbiz.de/10012221786