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~subject:"Markenpolitik"
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Markenpolitik
Brand management
53
Markenführung
46
Markenartikel
36
Brand
33
Consumer behaviour
33
Brand image
32
Markenimage
28
Brands
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Konsumentenverhalten
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United Kingdom
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Employees
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Brand equity
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Großbritannien
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Ireland
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Spain
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Bank
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Führungsstil
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Leadership style
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Advertising
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Banking
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Corporate culture
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Irland
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USA
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United States
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Unternehmenskultur
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Arbeitsverhalten
6
Brand identity
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Marketing
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Social Web
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Social web
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Work behaviour
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Brand extensions
5
Corporate image
5
Corporate reputation
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Financial services
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Firmenimage
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International marketing
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Personal banking
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Privatkundengeschäft
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Book / Working Paper
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English
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De Chernatony, Leslie
8
McDonald, Malcolm
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NetLibrary, Inc
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EBSCOhost eBook Collection
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3rd ed.
Persistent link: https://www.econbiz.de/10003909794
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2
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10003263494
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3
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
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4
Brand management
De Chernatony, Leslie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000648616
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5
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
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6
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3. ed.
Persistent link: https://www.econbiz.de/10004505116
Saved in:
7
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2002
-
Repr.
Persistent link: https://www.econbiz.de/10004778880
Saved in:
8
Brand management
De Chernatony, Leslie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004373070
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