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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
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Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.; Douglas, Susan P. - In: Journal of business research : JBR 64 (2011) 6, pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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International marketing research
Craig, C. Samuel; Douglas, Susan P. - 1999 - 2. ed
Persistent link: https://www.econbiz.de/10001380628
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Conducting international marketing research in the twenty-first century
Craig, C. S.; Douglas, Susan P. - In: Best practices in international marketing, (pp. 29-39). 2002
Persistent link: https://www.econbiz.de/10001680878
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Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas; Brettel, Malte - In: Journal of business research : JBR 64 (2011) 7, pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
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International marketing research
Douglas, Susan P.; Craig, C. Samuel - 1983
Persistent link: https://www.econbiz.de/10013474698
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Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977
Persistent link: https://www.econbiz.de/10000053321
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117