Narrow search
Showing 1 - 10 of 12
Cover Image
Sales buy-in of marketing strategies : exploration of its nuances antecedents, and contextual conditions
Malshe, Avinash; Sohi, Ravipreet S. - In: The journal of personal selling & sales management : JPSSM 29 (2009) 3, pp. 207-225
Persistent link: https://www.econbiz.de/10003882814
Cover Image
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash - In: Journal of strategic marketing 17 (2009) 3/4, pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
Cover Image
An exploration of key connections within sales-marketing interface
Malshe, Avinash - In: The journal of business & industrial marketing 26 (2011) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Cover Image
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash - In: Strategic sales and strategic marketing, (pp. 83-101). 2011
Persistent link: https://www.econbiz.de/10008798055
Cover Image
Dispersion of marketing capabilities : impact on marketing's influence and business unit outcomes
Krush, Michael T.; Sohi, Ravipreet S.; Saini, Amit - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 32-51
Persistent link: https://www.econbiz.de/10010489570
Cover Image
The Paradoxical Effects of Interactive Information Technology on Sales-Marketing Interface Communication1
Keszey, Tamara; Biemans, Wim; Malshe, Avinash - 2013
Persistent link: https://www.econbiz.de/10011287888
Cover Image
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash; Johnson, Jeff S.; Viio, Paul - In: Industrial marketing management : the international … 63 (2017), pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Cover Image
Marketing-sales interface configurations in B2B firms
Biemans, Wim G.; Brenčič, Maja Makovec; Malshe, Avinash - In: Industrial marketing management : the international … 39 (2010) 2, pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Cover Image
The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.; Le Bon, Joël; Malshe, Avinash - In: The journal of personal selling & sales management : JPSSM 32 (2012) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
Cover Image
Sales-marketing interface in Saudi Arabia : a commentary
Rouziès, Dominique; Segalla, Michael - In: Journal of business research : JBR 65 (2012) 9, pp. 1298-1300
Persistent link: https://www.econbiz.de/10009562029