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~subject:"Marketing management"
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Marketing management
Marketing
31,298
Marketingmanagement
16,385
Dienstleistung
7,067
Theorie
4,639
Theory
4,618
Deutschland
4,596
Consumer behaviour
4,201
Konsumentenverhalten
4,074
Germany
3,880
Services
3,694
Relationship marketing
2,848
Beziehungsmarketing
2,824
USA
2,745
marketing
2,573
Fallstudiensammlung
2,340
United States
2,324
Strategisches Management
2,145
Innovation
2,033
Management
1,984
Brand management
1,956
Markenführung
1,947
Online-Marketing
1,622
Internet marketing
1,587
Marktforschung
1,459
Dienstleistungssektor
1,429
Werbung
1,352
Unternehmenserfolg
1,303
Service industry
1,274
Firm performance
1,231
Strategic management
1,229
Advertising
1,185
Innovationsmanagement
1,173
Marketingtheorie
1,162
Marketing theory
1,149
SME
1,117
KMU
1,105
Market research
1,105
Agribusiness
1,103
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1,078
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Kotler, Philip
88
Bruhn, Manfred
83
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Albers, Sönke
28
Kitchen, Philip J.
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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Institution
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American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
W. Kohlhammer GmbH
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
16,125
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1
Strategic
marketing
problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003356223
Saved in:
2
Strategic
marketing
problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
3
Marketing
research : text and cases
Wrenn, Bruce
-
2002
This step-by-step textbook shows students how to design, conduct, and interpret market research.
Marketing
research … the proper research design and on to advice on successfully presenting results.
Marketing
research provides clear …
Persistent link: https://www.econbiz.de/10011479544
Saved in:
4
Strategic
marketing
plan for the creation of a commodities market in Bolivia
Torres Calderón, Scarlett
-
2010
Commodities market,
marketing
, financial services. - Warenbörse, Dienstleistungsmarketing …
Persistent link: https://www.econbiz.de/10003949233
Saved in:
5
Services
marketing
management : a strategic perspective
Kasper, Hans
;
Helsdingen, Piet van
;
Gabbott, Mark
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10002469672
Saved in:
6
Dienstleistungsmarketing : Planung und Gestaltung der Kundenbeziehungen
Kühn, Richard
;
Fasnacht, Roger
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001691703
Saved in:
7
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
8
Innovative Vertriebs- und Marketingkonzepte für industrielle Dienstleistungen : am Beispiel des weltweiten Instandhaltungsgeschäftes für Industriegasturbinen
Reiff, Gerhard Willi
-
2004
Persistent link: https://www.econbiz.de/10001939851
Saved in:
9
Managing services
marketing
: text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
Saved in:
10
Factors that influence the
marketing
of professional services
Enerson, Meg
;
Mason, Roger B.
;
Corbishley, Karen M.
- In:
Investment management and financial innovations
13
(
2016
)
3
,
pp. 118-130
Persistent link: https://www.econbiz.de/10011666659
Saved in:
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