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Marketingmanagement
Brand management
57
Markenführung
57
Marketing management
39
Markenartikel
34
Brand image
32
Markenimage
32
Consumer behaviour
30
Konsumentenverhalten
30
Brand
27
Marketing
26
Marketing theory
16
Marketingtheorie
16
Theorie
13
Theory
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Markenpolitik
12
Advertising
11
Strategisches Management
11
Werbung
11
Brand extension
10
Markentransfer
10
USA
10
United States
10
Brand architecture
6
Product management
6
Produktmanagement
6
Wettbewerbsstrategie
6
Competitive strategy
5
Corporate reputation
5
Firmenimage
5
Management
5
Markenarchitektur
5
Strategic management
5
B-to-B-Marketing
4
Brand equity
4
Branding
4
Business-to-business marketing
4
China
4
Europa
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Markenwert
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10
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English
41
German
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Keller, Kevin Lane
45
Kotler, Philip
25
Brady, Mairead
4
Hansen, Torben
4
Aaker, David A.
3
Goodman, Malcolm
3
Hoeffler, Steve
3
Opresnik, Marc Oliver
3
Apéria, Tony
2
Bliemel, Friedhelm
2
Chernev, Alexander
2
Edell, Julie A.
2
Georgson, Mats
2
Lu, Taihong
2
Ambler, Tim
1
Batra, Rajeev
1
Bhattacharya, C.
1
Bloom, Paul N.
1
Goodman, Malcolm Robert Victor
1
Heckler, Susan E.
1
Houston, Michael J.
1
Lemon, Katherine N.
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Mittal, Vikas
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Staelin, Richard
1
Webster, Frederick
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Pearson Deutschland GmbH
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Measuring and managing brands
3
Always learning
2
Pearson one series
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
wi - Wirtschaft
2
wi wirtschaft
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing
1
Pearson one
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
40
USB Cologne (EcoSocSci)
6
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1
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
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2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
5
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
6
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
7
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
Saved in:
8
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
9
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
10
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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