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The multivariate revolution in marketing research
Sheth, Jagdish N. - 2009
Persistent link: https://www.econbiz.de/10003794433
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A factor analytical model of brand loyalty
Sheth, Jagdish N. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 395-404
Persistent link: https://www.econbiz.de/10002821019
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The multivariate revolution in marketing research
Sheth, Jagdish N. - In: Journal of marketing 35 (1971) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10002824991
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The surpluses and shortages in consumer behavior theory and research
Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 7 (1979) 4, pp. 414-427
Persistent link: https://www.econbiz.de/10002825123
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Multivariate methods for market and survey research
Sheth, Jagdish N. (contributor) - 1977
Persistent link: https://www.econbiz.de/10000329793
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Marketing management
Sethi, S.Prakash; Sheth, Jagdish N. - 1973
Persistent link: https://www.econbiz.de/10003191019
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A theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - In: Rivista internazionale di scienze economiche e … 15 (1968) 6, pp. 589-618
Persistent link: https://www.econbiz.de/10002975827