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~subject:"Marktsegmentierung"
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Ethical issues in target marke...
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Marktsegmentierung
Ethics
12,780
Ethik
12,263
Ethnische Gruppe
11,128
Ethnic group
10,574
Business ethics
4,676
Unternehmensethik
4,654
Market segmentation
3,588
Theorie
3,250
Theory
3,201
Wirtschaftsethik
3,017
Economic ethics
2,820
USA
2,570
United States
2,311
Consumer behaviour
1,990
Konsumentenverhalten
1,830
ethics
1,669
Migranten
1,404
Migrants
1,312
Welt
1,279
World
1,251
Ethnische Diskriminierung
1,090
Ethnic discrimination
1,074
Corporate social responsibility
1,016
Corporate Social Responsibility
970
Deutschland
964
Germany
860
Minderheit
834
India
832
Indien
826
Minority
808
Führungsstil
795
Großbritannien
794
Soziale Integration
794
Leadership style
793
Schwarze Menschen
761
United Kingdom
761
China
744
Black people
723
Ethnische Beziehungen
719
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Online availability
All
Free
704
Undetermined
703
Type of publication
All
Article
1,862
Book / Working Paper
1,395
Journal
2
Type of publication (narrower categories)
All
Article in journal
1,566
Aufsatz in Zeitschrift
1,566
Graue Literatur
409
Non-commercial literature
409
Working Paper
390
Arbeitspapier
355
Aufsatz im Buch
274
Book section
274
Hochschulschrift
227
Thesis
171
Dissertation u.a. Prüfungsschriften
58
Case study
48
Fallstudie
48
Bibliografie enthalten
45
Bibliography included
45
Collection of articles of several authors
34
Sammelwerk
34
Aufsatzsammlung
23
Collection of articles written by one author
23
Sammlung
23
Conference paper
17
Konferenzbeitrag
17
Lehrbuch
16
Reprint
11
Textbook
10
Handbook
7
Handbuch
7
Bibliographie
5
Mehrbändiges Werk
5
Multi-volume publication
5
Bibliografie
4
Mikroform
4
Market information
3
Marktinformation
3
Ratgeber
3
Systematic review
3
Übersichtsarbeit
3
Accompanied by computer file
2
Amtsdruckschrift
2
Elektronischer Datenträger
2
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English
2,641
German
576
Undetermined
30
French
5
Italian
3
Russian
3
Spanish
3
Polish
2
Dutch
1
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Author
All
Dolnicar, Sara
27
Occhino, Filippo
18
Dibb, Sally
15
Leisch, Friedrich
12
Pepels, Werner
12
Rundle-Thiele, Sharyn
12
Vayanos, Dimitri
12
Bauer, Hans H.
11
Caporale, Guglielmo Maria
11
Gromb, Denis
11
Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
10
Jong, Frank de
10
Kehoe, Patrick J.
10
McDonald, Malcolm
10
Simkin, Lyndon
10
Bergemann, Dirk
9
Kesting, Tobias
9
Nijkamp, Peter
9
Rennhak, Carsten
9
Rogers, John H.
9
Tkaczynski, Aaron
9
Ammann, Paul
8
Bauer, Erich
8
Bruwer, Johan
8
Day, Brett
8
Dunbar, Ian
8
Girardi, Alessandro
8
Grün, Bettina
8
Schertler, Walter
8
Spann, Martin
8
Wedel, Michel
8
Weill, Pierre-Olivier
8
Cespa, Giovanni
7
DeSarbo, Wayne S.
7
Freter, Hermann
7
Morris, Stephen
7
Weinstein, Art
7
Bartolini, Leonardo
6
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Institution
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National Bureau of Economic Research
24
Rutgers University / Department of Economics
6
Centre for Social and Economic Research on the Global Environment
4
Springer Fachmedien Wiesbaden
3
Center for Economic Research <Tilburg>
2
De Gruyter Oldenbourg
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Fachhochschule Reutlingen / European School of Business
2
Munich Business School
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
The Wharton Financial Institutions Center
2
Universität <München> / Fakultät für Betriebswirtschaft
2
World Tourism Organization
2
Academy of Marketing
1
Academy of Marketing / Special Interest Group in Market Segmentation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Bank of England / Economics Division
1
Books on Demand GmbH <Norderstedt>
1
Bucerius Law School
1
Center for Operations Research and Econometrics <Louvain-la-Neuve>
1
Center for Urban & Real Estate Management <Zürich>
1
Centre for International Economic Studies
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
City University / Centre for the Study of Financial Institutions
1
Committee on Merchant Marine and Fisheries, House of Representatives
1
Deloitte LLP
1
Deutsche Bundesbank <Frankfurt, Main> / Volkswirtschaftliche Forschungsgruppe
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Euromonitor International Plc <London>
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Federal Reserve Bank of New York
1
Federal Reserve System / Board of Governors
1
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
1
Fraunhofer-Institut für Integrierte Schaltungen / Arbeitsgruppe für Supply Chain Services SCS
1
Företagsekonomiska Institutionen <Turku>
1
Geographische Gesellschaft <Trier>
1
IGI Global
1
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Published in...
All
Journal of retailing and consumer services
31
NBER working paper series
24
SpringerLink / Bücher
24
Tourism management : research, policies, practice
23
Europäische Hochschulschriften / 5
20
Journal of travel and tourism marketing
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
International journal of hospitality management
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of international financial markets, institutions & money
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
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Source
All
ECONIS (ZBW)
3,054
USB Cologne (EcoSocSci)
148
EconStor
36
USB Cologne (business full texts)
18
BASE
2
RePEc
1
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1
Ethnic marketing : theory, practice and entrepreneurship
Pires, Guilherme D.
;
Stanton, John
-
2019
Persistent link: https://www.econbiz.de/10013180356
Saved in:
2
Ethnic marketing : theory, practice and entrepreneurship
Pires, Guilherme D.
;
Stanton, John
-
2019
Persistent link: https://www.econbiz.de/10011997379
Saved in:
3
Internet marketing to 50+ generations in the UK and France
Moss, Gloria A.
;
Wulf, Catharina
;
Mullen, Hilary
- In:
Journal of international consumer marketing
25
(
2013
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009737351
Saved in:
4
Generation Z and before : 21st century online consumers
Pannofino, Florinda Giorgia
;
Stewart, Kristin
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 77-85)
.
2022
Persistent link: https://www.econbiz.de/10013499035
Saved in:
5
Segmenting Taiwanese tourists to China by ethnic identity and generation
Chen, Chun-Chu
;
Wang, Yao-Chin
;
Lin, Yueh-hsiu
;
Jiang, …
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10010359536
Saved in:
6
Ethno-Marketing : Erfolg durch Vielfalt?
Schuchert-Güler, Pakize
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 31-36
Persistent link: https://www.econbiz.de/10003854853
Saved in:
7
Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara
-
2008
Persistent link: https://www.econbiz.de/10003440523
Saved in:
8
Segmentation and targeting reloaded
Visconti, Luca M.
;
Hughes, Mine Üçok
- In:
Marketing management : a cultural perspective
,
(pp. 295-314)
.
2012
Persistent link: https://www.econbiz.de/10009508086
Saved in:
9
Ethnic segmentation in marketing : a tool for social domination in France
Zouaghi, Sondes
- In:
Society and business review
10
(
2015
)
3
,
pp. 243-257
Persistent link: https://www.econbiz.de/10011455886
Saved in:
10
From segments and lifestyles to communities-light : identifying Islamic sub-cultures in the Netherlands
Mossinkoff, Marco
;
Corstanje, Charlotte
- In:
Journal of Islamic marketing : JIMA
2
(
2011
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10009268751
Saved in:
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