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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen; Palan, Kay M. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
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Advertising in Central and Eastern Europe : a case study of Nestlé television advertising in Russia
Larimo, Jorma; Pesonen, AiIa - In: Business strategies for economies in transition : book …, (pp. 199-240). 2008
Persistent link: https://www.econbiz.de/10003795524
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Do race and gender matter in international assignments to/from Asia Pacific? : an exploratory study of attitudes among Chinese and Korean executives
Tung, Rosalie Lam - In: Human resource management 47 (2008) 1, pp. 91-110
Persistent link: https://www.econbiz.de/10003736155
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Social expectations, gender and job satisfaction : front-line employees in China's retail sector
Huang, Oihai; Gable, Jos - In: Human resource management journal 25 (2015) 3, pp. 331-347
Persistent link: https://www.econbiz.de/10011409052
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Parent firm reputational risk and TMT gender diversity of foreign subsidiaries
Saeed, Abubakr; Ali, Ashiq; Liedong, Tahiru Azaaviele - In: Journal of business research : JBR 173 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014547898
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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H. - 1995
Persistent link: https://www.econbiz.de/10000543182
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Living brands : collaboration + innovation
Nadeau, Raymond A. - 2007
Persistent link: https://www.econbiz.de/10003330421
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Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles Raymond - In: Journal of advertising research 50 (2010) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
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Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
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The implementation of international advertising strategies : an exploratory study in Latin America
Fastoso, Fernando; Whitelock, Jeryl - In: International marketing review 29 (2012) 3, pp. 313-335
Persistent link: https://www.econbiz.de/10009569998