Narrow search
Showing 1 - 10 of 6,371
Cover Image
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.; Aboalganam, Khalid M. - In: International journal of business information systems : … 42 (2023) 3/4, pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Cover Image
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Cover Image
User integration in social media : an empirical analysis
Wirtz, Bernd W.; Nitzsche, Philipp T.; Ullrich, Sebastian - In: International journal of electronic business 11 (2014) 1, pp. 63-84
Persistent link: https://www.econbiz.de/10010390844
Cover Image
Success factors of brand community management in social media
Göttel, Vincent; Wirtz, Bernd W.; Langer, Paul F. - In: International journal of electronic business : IJEB 16 (2021) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Cover Image
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Cover Image
Information quality, online community and trust : a study of antecedents to shoppers' website loyalty
Wang, Michael Chih-hung; Wang, Edward Shih-tse; Cheng, … - In: International journal of electronic marketing and … 2 (2008/09) 3, pp. 203-219
Persistent link: https://www.econbiz.de/10003801511
Cover Image
Determinants of social media website attractiveness
Wirtz, Bernd W.; Piehler, Robert; Ullrich, Sebastian - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10009766341
Cover Image
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Cover Image
A new perspective of e-trust in the era of social media : insights from customer satisfaction data
Ramanathan, Usha; Williams, Nigel L.; Zhang, Michael; … - In: IEEE transactions on engineering management : EM 69 (2022) 4, pp. 1417-1431
Persistent link: https://www.econbiz.de/10013356954
Cover Image
Challenges of social media marketing : an explorative international study of hotels
Högberg, Karin - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10011745954