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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
83,505
Konsumentenverhalten
81,055
Service quality
21,753
Dienstleistungsqualität
21,002
Brand management
17,729
Markenführung
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Beziehungsmarketing
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Brand image
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Werbewirkung
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Advertising effects
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Electronic Commerce
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Emotion
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Marketingmanagement
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Marketing management
3,628
Experiment
3,604
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Janssen, Maarten C. W.
20
Usman, Osly
20
Courty, Pascal
18
Spann, Martin
17
Chen, Ying-Ju
14
Monroe, Kent B.
14
Jiang, Baojun
13
Chen, Haipeng
12
Diller, Hermann
12
Snir, Avichai
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Bergemann, Dirk
11
Inderst, Roman
11
Matsushima, Noriaki
11
Roth, Stefan
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Rudanko, Leena
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Shelegia, Sandro
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Siciliani, Luigi
11
Trachter, Nicholas
11
Bertini, Marco
10
Herrmann, Andreas
10
Kaplan, Greg
10
Mattila, Anna S.
10
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10
Pagliero, Mario
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Zhou, Jidong
10
Grewal, Dhruv
9
Huber, Frank
9
Kukar-Kinney, Monika
9
Levy, Daniel C.
9
Wang, Ruxian
9
Zeithammer, Robert
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8
Gijsbrechts, Els
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Natter, Martin
8
Noone, Breffni M.
8
Obradovits, Martin
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Rhodes, Andrew
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Robbert, Thomas
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Deutschsprachige Anwendergruppe für Software-Metrik und Aufwandschätzung
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Eberhard Karls Universität Tübingen
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Econometrisch Instituut <Rotterdam>
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Edward Elgar Publishing
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Eric Cuvillier <Firma>
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European Pricing and Marketing Conference
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Gesellschaft zur Erforschung des Markenwesens
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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INSEAD
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Telecommunications Society
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Josef Eul Verlag GmbH
1
Logos Verlag Berlin
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Markendialog <17., 2013, Berlin>
1
Nomos Verlagsgesellschaft
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Otto-Friedrich-Universität Bamberg
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Verlag Dr. Kovač
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Walter de Gruyter GmbH & Co. KG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Bank / Financial Sector Development Dept
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Journal of revenue and pricing management
78
Management science : journal of the Institute for Operations Research and the Management Sciences
72
Journal of retailing and consumer services
64
Journal of business research : JBR
58
European journal of operational research : EJOR
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of retailing
39
International journal of industrial organization
38
International journal of production economics
34
The journal of product & brand management
33
Manufacturing & service operations management : M & SOM
31
Operations research
30
International journal of hospitality management
27
Discussion papers / CEPR
25
International journal of production research
23
Journal of marketing
23
Information systems research : ISR
21
Omega : the international journal of management science
21
Discussion paper / Centre for Economic Policy Research
18
NBER working paper series
18
Production and operations management : an international journal of the Production and Operations Management Society
18
Economics letters
17
CESifo working papers
16
Journal of the Academy of Marketing Science
15
NBER Working Paper
15
Production and operations management : the flagship research journal of the Production and Operations Management Society
15
European journal of marketing : EJM
14
Working paper / National Bureau of Economic Research, Inc.
14
Discussion paper
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of economics & management strategy : JEMS
13
Marketing letters : a journal of research in marketing
13
SpringerLink / Bücher
13
Applied economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing science
12
Transportation research / E : an international journal
12
Discussion paper / Tinbergen Institute
11
Electronic commerce research
11
Journal of air transport management
11
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ECONIS (ZBW)
3,021
EconStor
6
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1
Why customers intend to use express delivery services
Setiyawati, Sri
;
Haryanto, Budhi
- In:
Inventi impact: supply chain & logistics
(
2017
)
2
,
pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
Saved in:
2
Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.
;
Moner Colonques, Rafael
; …
- In:
Applied economics
48
(
2016
)
58/60
,
pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
Saved in:
3
The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia
Harlie, M.
;
Periyadi
;
Zulfikar, Rizka
;
Permana, Yudi
- In:
International journal of management innovation systems …
6
(
2021
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012647926
Saved in:
4
Understanding the role of image, quality and price for developing prestigious mass brands
Singh, Balgopal
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 533-559
Persistent link: https://www.econbiz.de/10014285854
Saved in:
5
Making sense of brand : how customer experience leads to brand image and price premium?
Renani, Effat Sadat Mahboobi
;
Aghdaie, Fathollah Amiri
; …
- In:
International journal of business excellence : IJBEX
33
(
2024
)
4
,
pp. 507-522
Persistent link: https://www.econbiz.de/10015062234
Saved in:
6
Effect of price and brand on common platform appliance failure
Baker, Nathan
;
Badar, M. Affan
- In:
Asia-Pacific journal of management research and …
11
(
2015
)
4
,
pp. 296-304
Persistent link: https://www.econbiz.de/10011446577
Saved in:
7
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
8
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
9
"Cult" wine?
Horowitz, David Mark
- In:
Journal of food products marketing
18
(
2012
)
1
,
pp. 50-64
Persistent link: https://www.econbiz.de/10009509749
Saved in:
10
Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
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